Realizing Social Equity in the Cannabis Industry Today
To navigate the evolving role cannabis plays in society, we must operate through a healing lens. American racism, bore from the imperial pursuits of...
5 Iconic Brands with Staying Power
What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...
Is the Cannabis B2B Trade Show Model Broken? Can It Be Fixed?
Somewhere between the onslaught of COVID-19 and the looming threat of recession in 2022, the allure of business-to-business trade shows dimmed. Hard-hit by pandemic...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
California Looks to Spare Cultivators from Suffocating Taxes
California’s cannabis cultivators celebrated the idea of temporary reprieve from high taxes after warning for years that onerous levies, low prices, and suffocating regulations...
Terpenes Over THC: Redefining the Perception of Quality
Shoppers associate the effects of cannabis with THC, turning the best-known cannabinoid into the most important factor when shopping for flower and related products....
8 Major Cannabis Leaf Problems and Effective Remedies
Every grower knows exactly how costly cannabis leaf problems can become if you aren’t careful. Whether you cultivate outdoors, indoors, or some combination of...
5 Dos and Don’ts for Dispensary Loyalty Programs
The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...
Staffing and Recruitment Secrets to Keep Growth on Track
Keeping up with employment trends and regulatory shifts in cannabis is a tall task, but the changes the industry saw in 2021 present huge...