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How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
Canadian Ingenuity Informs International Dispensary Designs
As the industry matures, one of the most noticeable trends is a shift toward high-end dispensary designs. In many jurisdictions, shops no longer are...
Equity Trade Certification Provides Banner for Communities of Color
“I’ve always been around the business of cannabis. My family grew weed in the basement and sold it on the street,” said Tre Hobbs,...
Achieving True Social Equity Requires Changing the Cannabis Culture
It’s no secret the cannabis industry is off-balance when it comes to people of color and business ownership. In 2017, an estimated 12 percent...
The Man Behind Green Thumb Industries
When the first wave of cannabis entrepreneurs laid the foundation for the industry, there was no template for success or even survival. This is...
The Outlook for Cannabis Business Insurance Coverage
In November 2020, several states across the country put forth ballot initiatives aimed at decriminalizing or legalizing cannabis, and all of them passed. Arizona...
Cannabis Roots Reach Well Beyond the U.S.
A lot has been going on stateside regarding legalization. Virginia, New Jersey, Montana, South Dakota, New Mexico, and Arizona all announced some level of...
6 Ways to Retain Your Best Employees
The cannabis industry is in a unique position as decades of prohibition give way to spreading legalization. Today, cannabis is far and away the...
How to Manage a Corporate Social Responsibility Program
Last October, I led La Voz reporter Ernest Gurul on a tour of the Lightshade retail location in Denver’s diverse Montbello neighborhood. Gurul’s visit...
