How the Pandemic Is Influencing Packaging Design
Something must have happened to people during the pandemic. I think being cooped up has caused some creative types to let their minds wander,...
Cannabis Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury
Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....
Urbn Leaf: Spreading San Diego Chic
Urbn Leaf was among the first cannabis retailers to recognize the outsized role sharp interior design would play in the burgeoning adult-use market. The...
Spring 2021 Cannabis Dispensary Buyers’ Guide
The humble cannabis dispensary buyer has one of the most powerful roles in the industry. Acting as a gatekeeper between the entire supply chain...
Optimizing Online Menus to Guide Product Discovery
The COVID-19 pandemic brought about many changes in our daily lives. While it remains to be seen which of these will persist in a...
Beyond / Hello Is Reimagining the Cannabis Retail Experience
In March 2020, as states initiated hurried responses to the raging coronavirus pandemic, the cannabis industry was thrown a lifeline. As all kinds of...
2021 Cannabis Retail Strategies
As we settle into 2021, cannabis’s essential designation is old news. Likewise, cannabis consumers’ rapid shift toward online pre-orders, curbside pickup, and delivery is...
Interstate Commerce: What to Expect in 2021
The cannabis industry continues to thrive as an essential business through a particularly challenging period of economic struggle. In 2021, as more conversations focus...
HERBL Is on a Mission to Educate Every Node along the Supply Chain
HERBL chief executive officer Mike Beaudry clearly remembers the day he saw the true scale of the mountain he and his distribution company had...
AuthentiBrand: A New Breed of Holograms
Worldwide in 2017, legitimate brands lost U.S. $1.2 trillion to forged merchandise, according to the Global Brand Counterfeiting Report 2018–2020. Final figures aren’t yet...
