NEW YORK — 40 Tons, a multi-state social impact brand that provides second chances to those with past cannabis convictions, announced its entrance into the legal New York cannabis market in partnership
with HPI Canna.
With plans for expanding the product line in the coming months, adults in New York can find 40 Tons brand packaged flower and pre-rolls in various legal cannabis
dispensaries across the state starting in late January 2024.
“This collaboration is the beginning of a collective community effort to support legacy cannabis operators in New York from the supply chain to retail,” said
Sephida Artis-Mills, Chief Strategy Officer of HPI Canna. “We’re honored to not only provide the state with quality products but also assist in the advancement of social justice initiatives with leading brands like 40 Tons.”
“My family is from New York, and I used to trap here 20 years ago, so this feels like a sort of homecoming for me,” explained Anthony Alegrete, 40 Tons Co-founder and COO. “As
someone who knows the history and deeply respects the New York culture, it’s important to me that these roots are reflected in our brand.”
40 Tons and Hawaii Mike Salman’s Chef for Higher have teamed up to co-host a combined private launch event in Brooklyn on Jan. 25 from 7-11 pm. The culinary culture brand now
has a curated line of essentials and confections that elevate home cooking and inspire responsible consumption through proper dosing. At the launch, 40 Tons will showcase products, show an exclusive sneak peek of a 15-minute documentary as well as engage in
a fireside chat.
Creating Opportunities for Justice-Impacted Communities in New York
40 Tons is actively cultivating relationships to start building out a team of account representatives and brand ambassadors. In partnership with CONBUD, 40 Tons is hosting a
“Meet and Greet” at CONBODY (102 Orchard St 2nd floor, New York, NY) on Sunday, Jan. 21 from 2-4 pm.
Locals will have the opportunity to submit applications, ask questions and share their stories with 40 Tons executives.
“I believe this partnership with 40 Tons is a step toward reshaping the narrative surrounding cannabis nationally. By uniting forces, we can bridge the gap between the best cannabis
experiences and our shared mission to empower, educate, and uplift those impacted by injustice,” said CONBUD CEO Coss Marte.
40 Tons Co-Founder and Chief Brand Ambassador Corvain Cooper reflected, “January 20th marks three years since my release from serving a life sentence, and it feels so empowering
to now help create opportunities for those overcoming similar challenges.”
For more information about 40 Tons, visit 40tons.co.
About 40 Tons
40 Tons is a Black, woman-owned, social impact premium cannabis, clothing and accessories brand from Los Angeles, California. Representing those impacted by the system — cannabis prisoners, victims of the War on Drugs, their families and loved ones — 40 Tons was founded by legacy operators who stand up for those who fought (and are still fighting) the tired and traumatic war over legalization.
About HPI Canna
Evolving from HPI Pharma’s hemp-based origins, HPI Canna is a prominent force in the New York cannabis industry that specializes in manufacturing finished goods,
cannabis cultivation, processing, and extraction. Operating from a 434-acre farm in New York’s Hudson Valley, HPI Canna is dedicated to bridging the legacy gap from plant to product with a focus on supporting cultivators, consumer THC brands, and major retailers
– all while centering positive social impact and equity empowerment.
About Chef For Higher
Chef for Higher specializes in crafting a curated line of cooking essentials and confections, blending the art of gastronomy with the therapeutic benefits of cannabinoids. Our mission is to educate consumers on how to incorporate cannabinoids into their daily routines while maintaining control through proper dosing.
About CONBUD
CONBUD was born by three Black and Latino entrepreneurs who were not only raised in these neighborhoods but who have also experienced New York’s criminal justice system firsthand. CONBUD’s mission is to normalize cannabis usage, provide education, and de-stigmatize the formerly incarcerated community by easing their integration back into society.
