LOS ANGELES — Camp High, a cult-favorite California apparel and lifestyle brand, best known for its cool and ultra-soft easy living clothing, today announced the launch of a full service brand marketing, lifestyle and communications agency, called Camp High Collective. The agency will be led by President Anne-Marie Dacyshyn, an expert lifestyle and brand marketer with more than 20 years’ experience building some of the best global consumer and wellness brands in the world.
Camp High Collective is the newest extension of the Camp High platform, following an explosive three years for the brand, including the recent grand opening of the “Camp High Shop” in Los Angeles. Through this new agency, Dacyshyn will be able to deliver Camp High’s unique style and blend of brand strategy, brand management, and communications to product marketing, launches, and events for new and established brands alike.
“Throughout my 25 year career, I have been so fortunate to work on, shape and build some of the biggest brands in the world,” stated Dacyshyn. “From early agency days supporting world-class health and wellness companies, to a nearly two decade-long career with global leader Burton, and most recently through my tenure as leadership of dosist, I’m proud of my work and vocation as a chief storyteller and brand leader. I can’t wait to bring my experience and passion to companies ready to take their brands to the next level.”
Dacyshyn has a powerful legacy leading organizations and teams into commercial success, most recently as the former President and Chief Marketing Officer of award-winning wellness brand dosist and prior to that as the first-ever Chief Marketing Officer of Burton Snowboards. She has long-since created a legacy in marketing by driving disruption in existing categories, while creating new categories and behaviors that elevate brands beyond traditional spaces.
Together, Dacyshyn and Camp High Founder Greg Dacyshyn (former Chief Creative Officer of Burton), bring more than four decades of experience to external brands looking to build, scale or elevate their brand marketing platforms.
During Anne-Marie’s recent tenure at dosist, she successfully built the brand’s programs and playbooks for Product Marketing and Commercialization, Partnerships, PR and Communications, Digital Marketing, Creative and Customer Experience. This included driving dosist’s first fully integrated go-to-market strategies, world-class activations, multiple award-winning product launches and premium partnerships. Dacyshyn also helped lead the launch of dosist’s first flagship retail platform, drove iconic adoption with celebrity personalities, and helped garner the Interbrand Breakthrough Brand Award of 2020.
Camp High Collective is proud to name both dosist and dosist health as initial clients, and will be announcing their wider roster later this Spring. The company’s mission is to service a narrow selection of highly curated companies looking to elevate their platforms through like-minded vision and world-class marketing.
For additional information, please visit: camphigh.com.
About Camp High
Camp High was founded by Greg Dacyshyn, long time Chief Creative Officer of global performance and lifestyle brand Burton. Greg spent more than two decades making a name for himself in the apparel and fashion world, forging a path where he was in charge of the creative vision and direction of the company creating products & marketing across multiple categories, collaborations and more. In 2018, Greg went out on his own with the launch of Camp High. Camp High is about higher learning, higher living and higher positivity. Its products & platform are designed to make you feel happy, cozy and good. As Greg says, “if you feel good, you can focus your energy on positive things and that’s what we’re all about.” For more information about Camp HIgh visit camphigh.com and follow on Instagram @camphighcollective.
About Camp High Collective
Camp High Collective is a full service brand, lifestyle and communications agency launched as a company expansion of lifestyle apparel brand Camp High. From brand strategy, management & communications, to product marketing, launches and events, Camp High Collective brings more than 4 decades of experience from President Anne-Marie Dacyshyn and Camp High Founder Greg Dacyshyn – who have collectively built some of the best brands in the world – to external brands looking to build, scale or elevate their brand marketing platforms.
