Locally owned and operated in East Lansing, Michigan, Flora Cannabis Company (www.florael.com), is Clinton County’s first and only cannabis dispensary with stunning visuals and cannabis to match, and worth the visit. Flora Cannabis Co., turned to award-winning design and fixture manufacturing firm, SevenPoint Interiors (www.sevenpointinteriors.com) to bring their Flora inspired vision of an inclusive space that fostered community and connections to nature and healthy living with a mission to deliver unparalleled customer service and education for Michigan’s booming cannabis market. SevenPoint Interiors (SPI), a division of Visual Elements Manufacturing (www.visual-elements.ca), is the industry’s leading resource for creating immersive cannabis retail environments, and was awarded Best Retail Interior Design at the 2022 O’Cannabiz Industry Awards and 2022 Bronze Retail and Brand Design Clio Award for Green Qween, an inclusive LGBTQ and BIPOC-owned dispensary in Los Angeles, California.
Perched atop a hill and in between a coffee shop and diner, Flora, offers both a walk-in and drive-thru customer experience. Much as the name suggests, Flora Cannabis Co., is inspired by the Roman Goddess of Spring and flowering plants. Together, SevenPoint Interiors and Flora Cannabis Co., developed a 2,500 sq/ft interior design that draws inspiration from powerful feminine energy and allows for smooth customer experiences from start to finish, even at peak shopping hours. Upon walking in, customers are welcomed to a comfortable lobby with pops of serene colors. Architectural focal points feature Flora’s high-design celestial windows and a show-stopping cascading floral arrangement, suspended from the ceiling. Customers can enjoy a fixtured Bud Bar, manufactured by SPI showcasing premium flower offerings.
“Inspired by the goddess of flowers, we created a brand identity that is distinctive and filled with meaning,” says Desmond Chan, SevenPoint Interiors’ Creative Director. “Utilizing our Module Fixture system, Flora’s color palette is a delightful mix of pine, sage, mint, and terracotta, enhanced by splashes of terrazzo, natural woods, and anchored by an impressive bud bar and stunning floral installation perched above the sales floor. The space itself is an immersive apothecary, radiating a welcoming, holistic, and dreamy atmosphere. It serves as an inspiring counter-culture, evoking trustworthiness, knowledge, harmony, empowerment, femininity, color, and locality.”
SevenPoint Interiors works closely with clients to understand and develop a strong brand identity that comes to life through functional yet visually captivating turn-key interior designs. Flora Cannabis Co. knew they wanted a trusted space for the community that perfectly harmonized high-end design with a fresh, natural environment and featured areas within, welcoming education, listening, and art. Inside, Flora is flooded by natural light and unified by earth tones like Terracotta and Sage with pops of bright colors throughout.
“We are excited to introduce Flora, a perfect blend of ingenuity where creativity, design, and operational efficiency seamlessly converge.” says Danielle Marzarella, SevenPoint Interiors’ VP of Business and Design Development. “Through our vertically integrated services and innovative Module Fixture system, our team proudly crafted a branded design that is truly unique to Flora, all while ensuring cost-effectiveness and expediency for our valued client.”ABOUT SEVENPOINT INTERIORS
SevenPoint Interiors’ is a premium retail design and manufacturing company specifically designated to the cannabis space – serving as a one-stop-resource by providing turnkey solutions to elevate the cannabis industry through retail design, for an enhanced shopping experience. Founded in 2017, as a division of Visual Elements Manufacturing – a leading retail design and manufacturing creative agency based in Toronto, Canada working on projects globally – SevenPoint Interiors is focused on enhancing the cannabis experience for patients and dispensary owners. With vertically integrated solutions, state-of-the-art commercial-grade equipment with manufacturing capabilities to execute custom fabrication and specialty finishes, the firm has strategically placed itself in a position to support multiple types of clients and retail projects inclusive to all budgets.
ABOUT FLORA CANNABIS CO.
Flora Cannabis Co. is a leading provider of high-quality cannabis products, dedicated to enhancing the well-being of individuals through the power of nature. Opened in April 2023, Flora is the vision of a group of friends with a passion for cannabis and community who wanted to elevate the Michigan cannabis experience. Their mission is to create a positive impact on people’s lives by offering premium cannabis products and thoughtfully designed to deliver exceptional experiences. Flora is committed to providing a safe and welcoming environment for cannabis enthusiasts and newcomers alike. Their knowledgeable and friendly staff is dedicated to guiding customers through their cannabis journey, offering personalized recommendations and ensuring a comfortable and educational experience.
