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GRAVitating Toward True Art

The cannabis industry is known for its creativity and adaptability. As strain genetics change dramatically and new methods of consumption constantly arrive on the...
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The Power of Pairing CBD With Natural Ingredients

Few dietary supplements have exploded in popularity the way CBD has. What was once a niche compound known primarily to the medical cannabis community...
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Agrify Insights Addresses Common Cultivation Software Pitfalls

Choosing the best tools to automate and optimize an entire seed-to-sale workflow isn't easy. Whether it’s a lack of features, problems with hardware and software...
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How Two-Way Humidity Control Protects Terpenes

Legacy grower “Red Ted” Blair’s roots in the Emerald Triangle’s cannabis community run deep. At the age of thirteen, he was introduced to the...
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5 Practical Ways to Reduce Your Grow’s Carbon Footprint

The cannabis industry, while responsible for growing the legal cannabis we enjoy in many places around the world today, is known for not having...
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5 Signs It’s Time to Rebrand

The media is full of reports about companies “rebranding.” Typically, what they mean is a company has refreshed elements of its visual identity: adopted...
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Cultivators, Retailers, Innovators

California is synonymous with cannabis culture, and the southern part of the state bears witness to the industry’s history. From the earliest pushback against...
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Revolution Micro: Programmable Spectrum Changes Everything

Technology has played a critical role in the cannabis industry to date and undoubtedly will continue to do so going forward. That’s good news...
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Smart Menu Lessons from the Quick-Service Restaurant Model

To provide customers with a dynamic experience at every possible touchpoint, retail cannabis brands could take great examples from the quick-service restaurant (QSR) model...
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Refresh or Rebrand: Do You Know the Difference?

A business’s brand is its defining characteristic. Branding communicates not only what a company offers customers and clients, but also its personality and culture....

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