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Increasing Sales Through Better Cannabis Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Lights, Camera, Cannabis: Celebrities Cash In!
When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
In-store Promotions Create Brand Loyalty
When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
Want Media Attention? Be Newsworthy
The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Finding the Right Cannabis Packaging Partner for Your Products
Product packaging is essential to building and maintaining your brand—no matter if your cannabis business is a start-up or an established business with a...
How Madison Ortiz (aka HappyTokes) Built a Supportive Tribe on Instagram
Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the...
Blues Bros. Brand Becoming Reality at Belushi’s Farm
EAGLE POINT, Ore. – Belushi’s Farm, the Oregon-based cannabis company owned and operated by celebrity Jim Belushi, has produced Blues Bros. branded packs of...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Plastic Packaging: Avoiding Pitfalls Is Easier Than Fixing Mistakes
Why is packaging so important for cannabis businesses? In addition to protecting and securing products, packaging is consumers’ first impression—a reflection of the brand....
