Business

Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...

From cultivation to retail sales, illicit operators are undercutting legal businesses that pay steep licensing fees, jump through ever-changing regulatory hurdles, and contribute significant...

Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...

Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life—business, art, education, politics,...

Eight seconds. Frighteningly, a recent study from Microsoft found that the average human attention span has dropped by 25 percent over the last few...

Targeting the right people along the supply chain, as opposed to focusing on the end user, is an essential part of gaining market share...

Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products. Although state and local regulations may...

The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...

In the world of cannabis cultivation, the vast majority of varieties are photoperiod sensitive. This means they rely on regular intervals of light and...

Cannabis comes with a niche culture and uniquely defined quantifying system. Accurate measurements for weed include both the imperial and metric systems, but there...