Business

Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...

Both solvent-based and solventless extraction methods have their defenders and detractors. For now, methods that use hydrocarbons like butane, propane, and ethanol are the...

Many entry-level retail jobs experience a high turnover rate, and the cannabis industry is no different. Dispensary budtenders are categorized as an entry-level foray...

Before it became the target of racist stigma in the 1920s, cannabis enjoyed centuries of history as a spiritual, medicinal, and holistic facilitator. Today,...

Rodrigo Chaves, the recently elected President of Costa Rica, marked his first 100 days in office this week by announcing an initiative to legalize...

Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...

Consumers may know the brand, strain, and strength of their favorite vape, topical, or tincture, but they are unlikely to know much about the...

A defining characteristic of a great salesperson is their ability to upsell. Upselling is the art of meeting the needs of the customer so...

Cannabis analytics firm New Frontier Data recently made a sobering discovery as it relates to current economic conditions across the United States. According to...

The West Coast has blazed trails for the American cannabis industry over the past decades, but all eyes now are focused on the emergence...