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Medical and Adult-Use Pricing Trends
As new states open their doors to the cannabis industry, companies that win licenses are faced with some important choices regarding where and how...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
The Herbary Succeeds with Vintage Apothecary Charm
With deep apothecary cabinets, scalloped-tile ceilings, marble countertops, and sketches that could as easily adorn a botanist’s notebook as dispensary walls, Canadian chain The...
The Only Constant Is Change
Here we are, going through another quirky cycle in the cannabis industry. During times of change and downturn, many pause to reflect where they...
How Curaleaf CEO Matt Darin Drives Revenue in a Tough Market
In April, cannabis giant Curaleaf received a disconcerting notification from the New Jersey Cannabis Regulatory Commission (CRC) indicating regulators planned to deny license renewals...
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
Green Qween Embraces the LGBTQ+ Community with Style
While cannabis stores in much of the country need to serve a broad customer base within a defined radius, retailers in mature, saturated markets...
8 Tips to Minimize Cybersecurity Risk
The cannabis industry is not immune to cyberthreats. Many Canadian businesses lost millions after a distributor for the government-operated Ontario Cannabis Store was hit...
The Popularity of Flower is Declining in Regulated Markets
THC potency, effect, and price dominate the decision-making process at retail counters in regulated markets, but the next generation of consumers is moving away...
Why Clean Cannabis Matters
All cultivation operations face the potential danger of biological contaminants such as mold, yeast, Aspergillus, E. coli, Salmonella, and other harmful pathogens. In most...
