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Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
I Spoke to 25 VC Fund Managers. Here’s What I Learned.
At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
5 Bucking Machines to Boost Efficiency
Cannabis bucking machines can dramatically increase the efficiency of the post-harvest process and reduce labor costs. When cultivators and processors integrate the right bucker...
Which States Could Expand Cannabis Legalization in 2023?
Oklahoma voters rejected a ballot initiative to legalize cannabis for adult use during a special election this month by a margin of 62 percent,...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
Emerald Conference Highlights Desire for Better Scientific Data
The eighth-annual Emerald Conference, an interdisciplinary cannabis science event, was an intellectual celebration of the cannabis plant for the inquisitive, data-hungry minds of the...
Some Cannabis Retailers Are Leaving Money on the Table
The cannabis industry today reminds me of the tech industry in the late 1980s. It’s the wild west! In the late ’80s and early...
7 Best Practices for Audit Preparation in the Cannabis Industry
It's the time of the year when businesses of every industry prepare for tax season. For the cannabis industry, seasoned plant-touching business owners and...
