Although 420 has become a national day of celebration for consumers, it’s typically a very busy day for cannabis retailers. For operators and managers looking to maximize profits next week, you’ll want to make sure you have exactly what your customers and patients are looking for. We have insightful data from leading industry authorities including Headset, Leaflink, I Heart Jane, Springbig, Lantern, and Ganja Goddess as well as cannabis products to get you ready for the big day.
Headset analyzed data both in the U.S. and Canada to determine which product categories experienced the largest growth in average daily sales during the week leading up to April 20 (April 14 to April 20) last year. In the U.S., beverages (54 percent), topicals (41 percent), and concentrates (41 percent) saw the most significant growth. Canadian consumers gravitated toward topicals in large numbers (a 131 percent rise) during the week leading up to the 420 holiday last year. Concentrates also were popular (a 50 percent rise), followed by vape pens (14 percent rise).
Based on Headset’s findings, retailers may want to consider these products for next week:
Nectr Infused Sparkling Water
Nectr Infused Sparkling water is a zero sugar cannabis-infused sparking water. Each serving size contains only one calorie and is gluten-free. It is a low-dose THC product that should be ideal for all consumers. Nectr offers several flavors including Watermelon, Orange Cream, Pamplemousse, and Lemon-Lime.
CannaPunch Nordic Goddess Infused Body Balm
Combining plant extracts and healing herbs, this 1:1 CBD:THC body balm is designed to moisturize the skin while providing anti-inflammatory and pain relieving benefits. According to the company, its proprietary nano-extraction technology “breaks down the cannabinoids to a molecular level, enhancing absorption into the skin for maximum relief.”
Oakland Extracts GMO Sugar
This sugar concentrate from Oakland Extracts is crafted from GMO, or Garlic-Mushroom-Onion Cookies, a potent indica with a unique terpene profile that imparts an earthy flavor with a sweet aftertaste. The company uses single source cannabis from small, local farms, and a proprietary terpene retention technique in all its concentrate formulations.
LeafLink examines U.S. sales for the entire month leading up to 420. Last year, the company noticed a 9 percent decrease in sales overall through its marketplace during this time period. However, this came after three months where the average growth rate was 12 percent. This could be linked to consumers stocking up in anticipation of COVID-19 related shutdowns. LeafLink also recorded an uptick in sales closer to 420, with sales rising by 18 percent and 14 percent, respectively, during the weeks of April 6 and April 13. According to LeafLink data, flower was the most popular product category leading up to 420 (30 percent of all sales). This was followed by cartridges (28 percent) and pre-packaged flower (16 percent).
Here are 420 product suggestions based on LeafLink’s findings:
James Henry SF Granimals
Granimals is an indica-dominant combination of Grape Pie x Animal Cookies. Sourced from generational, craft, sustainable cultivators in Humboldt County, California, the indoor cultivar offers a “sweet-yet-bold nose with hints of citrus and lavender that pair well with its buttery-sweet flavor.”
Green Lotus Premium Hemp Oil Cartridges
Crafted from Colorado-grown, full-spectrum organic hemp extract, Green Lotus’ cartridges come in six pre-filled flavor combinations: strawberry kiwi, blueberry passion fruit, pineapple mandarin orange, orange blackberry, mango banana, and watermelon grape. Each 510-threaded cartridge features a full ceramic coil that delivers smooth, flavorful vapor, while a four-hole intake ensures optimal performance.
Dosage: 250mg CBD per 500ml cartridge.
I Heart Jane
I Heart Jane compared its marketplace sales during the week of April 20, 2020 to the same week in 2019 and 2018. When compared to an average day in 2018 or 2019, I Heart Jane found sales doubled during the week of 420 last year. Sales for the entire week leading up to 420 were 35 percent higher than regular weeks in the two previous years. Sales on 420 were 167 percent higher than sales on average days in 2018 and 2019. Flower, vapes, pre-rolls, and edibles experienced the sharpest increases in sales compared to 420 purchases during previous years.
3C Farms Club 33 OG
Club 33 is 3C Farms’ in-house cut of the original OG Kush, a world-famous strain with ancestry from the Hindu Kush Mountains of Afghanistan. OG Kush’s modern form comes from a strain that was bred in the 90s and has since mothered almost every iteration of the Kush strains. Club 33 is “pure indica, rich and piney with forest green buds and deep flavor.” Available in 1/8g, 1g, and pre-rolls.
Nuvata Mind Body Vapes
Nuvata’s Mind Body line of disposable vape pens are crafted with terpene-rich, naturally flavored cannabis oil in a ratio of 9:1 THC:CBD. The series includes six experience-based formulations, each with a complementary flavor profile. Varieties include Full Mind (strawberry), Mind Dominant (tangerine), Mind Balance (tropical), Body Balance (lime), Body Dominant (blueberry), and Full Body (wild grape).
Stiiizy Liiit Live Resin Infused Pre-Rolls
Stiiizy’s Liiit branded 1g pre-rolls are crafted from indoor-grown flower infused with strain-specific live resin and then coated in Kief prior to packaging in individual glass tubes. The collection includes three varieties in each of three strains. Indica: Stiiizy OG (flower) /Rocket Fuel (live resin infused), Stiiizy Rosay / SFV, White Raspberry / Rocket Fuel. Sativa: Banana Split / Orange Popsicle, Orange Cream / Orange Popsicle, Circa / Orange Popsicle. Hybrid: Stiiizy Pink Acai / Zkittles Cake, Blue Burst / GG4, Sour Apple / GG4.
Springbig measured a 200 percent increase in 420 sales between 2018 and 2019. However, in 2020, that number was significantly lower as springbig data indicated only a 50 percent rise in sales compared to 2019. Nevada experienced no increase in sales likely due to a lack of tourism during the coronavirus pandemic. Maine, Connecticut, and the Washington D.C. region experienced a 15 percent decline in sales according to springbig, which they also link to the pandemic. Colorado, California, and Washington state experienced an increase in sales on April 20 but at lower levels when compared to 2019.
Lantern operates a cannabis ecommerce delivery platform in Massachusetts, Michigan, and Colorado. During the week of April 20, 2020 the company measured a 180 percent increase in sales when compared to the week prior. Flower was king (54 percent of all sales), while vapes represented 22 percent of sales. Edibles came in third (15 percent of all sales) while concentrates (6 percent) and topicals (1 percent) were at the bottom of the list.
Retailers may be interested in:
Cookies Honey Bun
Bred by Cookies and Seed Junkie Genetics from Gelatti and Honey B strains, Honey Bun is a potent hybrid strain known for its creamy, sweet flavor profile and happy, uplifting high. The buds are bright green and yellow in appearance with bright orange hairs and a coating of frosty white crystal trichomes.
Wholesale: (844) 471-0090
Potency: 25 percent THC.
Locations: Washington, Oregon, California, Oklahoma, Colorado, Montana, Michigan.
O.pen Vape Hero Grown Patriotic 2.0
Co-branded with Hero Grown, an organization dedicated to helping American heroes gain access to safe alternatives to pharmacy prescriptions, these O.pen Vapes come in two special edition motifs: American Flag and Camouflage. Each 510-threaded battery is equipped with four voltage modes and includes a twenty-minute rapid charge USB charger. Backed by a lifetime warranty.
Wholesale: (720) 726-6507
Lost Farm Live Resin Chews
Lost Farm’s Live Resin Chews are firm and taffy-like in texture and infused with 100 percent live resin. Each package contains ten strain-specific edibles with 10mg THC per piece. Debut flavors and corresponding strains include: Watermelon (flavor) / Gelato (strain), Blueberry / Blue Dream, and Limited Edition Key Lime / Lemon Meringue.
Ganja Goddess, an online cannabis marketplace in California found that last year retailers saw significant rises in sales on April 20. Overall, data showed a 148 percent rise in sales during the week of 420 when compared to the previous year and a 188 percent increase on the day of. Ganja Goddess also identified a huge 265 percent increase in sales to new consumers during the week of 420 when compared to 2019. Ganja Goddess believes the increases were related to COVID-19 lockdowns and consumers looking to stock up on cannabis products.