Black Market Group and INFMS Farms celebrated the official launch of their brands on 4/20 in New York last week alongside local icons Ron Artest, Styles P, Havoc, Hoodies, Big Twins, Kid Kapri, DJ LES, and Rakim with a live recording of the Smoke Champs podcast.
This double brand launch was intended to honor the long-standing relationship between New York’s hip-hop culture and cannabis scene. With the launch of a recreational cannabis market in the birthplace of hip-hop finally making headway, event attendees had plenty to celebrate this 4/20 in Lower Manhattan.
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