International cannabis lifestyle brand Cookies unveiled “That Badu,” the first product line from its new partnership with Apple Trees, a cannabis company established by music and creative genius Erykah Badu.
“This collaboration with Erykah felt right and necessary for so many reasons. I was raised by my mother who was a powerful woman and I was mentored in the cannabis space by a powerful woman, so I think it’s extremely important for more women to be in the industry,” said Berner, co-founder and chief executive officer of Cookies. “What Erykah represents is extremely unique and I believe it will elevate women in the space drastically. Plus, she is such a vibe and pleasure to work with, we took our time on this project and I’m beyond impressed with how hands-on she has been with everything.”
According to Badu, the cultivar has a scent of candied citrus and champagne, tastes like “melon and lemon drops,” and provides women a “soft euphoric high.”
All photos by Cookies