Tens of thousands of music fans toured STIIIZY’s 40-foot indoor cultivation grow replica at Rolling Loud California 2024, a three-day international hip hop music festival held March 14-17 in Inglewood, California. Estimated attendance for the event was about 45,000 per day, drawn by major music headliners ¥$, Nicki Minaj, Post Malone, Future, and Metro Boomin.
The immersive cannabis cultivation experience came to life with 180 realistic cannabis plants, two dozen grow lamps, and some real equipment from STIIIZY’s indoor facility.
“We really just wanted to give everyone an immersive experience and give them something that not everybody gets to check out,” a brand spokesperson said. “Cannabis culture and music culture go hand in hand, so this was a great moment to produce for our community.”
A few influencers and emerging artists made their way through STIIIZY’s VIP section, including DoggFace, Chris K “Blazin Asian,” DUCHI, Bear1Boss, Lil’ Blood, and Elle Monae.
