Arizona – 22Red, the Los Angeles-based cannabis company founded by System Of A Down bassist Shavo Odadjian, announced today the Arizona launch of its bespoke product line of 3.5 gram jars of 22Red flower and one gram pre-rolls. 22Red will be available in multiple dispensaries throughout the state.
Having established itself throughout California as a brand synonymous with proprietary strains, premium cannabis and commitment to consumer education, 22Red is excited to enter another top market of cannabis connoisseurs. Partnering with several key Arizona dispensaries like Curaleaf, a leading vertically integrated medical and wellness cannabis operator throughout 14 U.S. states, 22Red is confident in its ability to provide Arizona consumers with the same quality product consumers have come to know and love in Los Angeles.
“We are so excited to introduce Arizonians to 22Red,” said 22Red founder, Shavo Odadjian. “When we decided to expand our footprint as a brand, Arizona became the obvious choice to move into first. Looking for launch partners in Arizona, we obviously looked to Curaleaf as a primary partner with their strong Arizona footprint, and ability to get behind the 22 Brand message.”
Curaleaf’s dispensaries are well known for their customer service, knowledgeable budtenders and commitment to cannabis education. Considered one of the industry’s leading resources in education and advocacy, Curaleaf offers high-quality, innovative and trusted products in its stores and is unmatched in its ability to reach a large number of customers and patients.
“We’re proud of our reputation and only partner with brands who meet the same standards of quality and commitment to the plant as we do,” said Steve Cotrell, President of Curaleaf Arizona. “When the opportunity to partner with 22Red arose, we knew it was a perfect match. 22Red is known well beyond California’s borders for its amazing strains and we couldn’t wait to bring them to Arizona.”
To celebrate its Arizona launch, 22Red will be hosting a meet and greet with Odadjian on Saturday, February 22 from 12pm to 2pm at Curaleaf Midtown (2918 N Central Ave, Phoenix, AZ 85012-2704) and at SWC Tempe from 4pm to 6pm (520 S. Price Rd Unit 1&2, Tempe, AZ 85281). There will be 22Red product available for purchase for MMJ patients, light refreshments and limited 22Red product signed by Odadjian.
If you would like to speak with Odadjian, request hi-res images or samples, please contact Marylyn Simpson at [email protected]. Odadjian will be available for in-person interviews February 21 to 22 in Phoenix. For more information please visit 22Red.com or az.curaleaf.com.
About 22Red
Born in LA, 22Red is leading a cannabis revolution. Committed to quality and ingenuity, 22Red was conceived under the notion that cannabis is more than a plant, but a means to honor the creative minds inside of us. 22Red is the culmination of founder Shavo Odadjian’s pursuit of quality. Marrying music, fashion, cannabis and wellness in one space, Odadjian is ushering in a new era of lifestyle branding. Delving beyond the surface of celebrity, 22Red dedicates itself to instilling a sense of creativity and passion in everyone they touch.
About Curaleaf
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading vertically integrated multi-state cannabis operator with a dominant presence on both the East and West coasts of the United States, the largest cannabis market in the world. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, Curaleaf and Select, provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Strategically positioned in highly populated, limited-license states, the company currently operates in 14 states with 53 dispensaries, 15 cultivation sites and 24 processing sites. Curaleaf employs over 2,200 people across the United States. For more information please visit www.curaleaf.com.
