TEMPE, Ariz. — 3WIN Corp., a global wholesale distributor of CCELL vape products, appointed Craig Snyder as Chief Executive Officer and member of the Board of Directors, effective April 17. Snyder was previously hired as Chief Transformation Officer in early March of 2025.
Relatedly, Christopher J. Sinacori has been appointed Executive Chairman of the Board and has assumed the role of President from previously being CEO. Jeffrey A. Sinacori has transitioned to Chief Operating Officer from previously being President, while remaining on the Board as a Director. Rodney Hu has been appointed Lead Independent Director of the Board, from previously being Chairman.
In his new role as CEO, Craig is well positioned to cultivate key relationships in the capital markets as 3Win prepares to become a public company. Snyder will also oversee cross-functional initiatives that maximize operational performance, improve the company’s agility and enhance the overall customer experience.
Further, \Snyder will be responsible for ensuring that 3Win grows efficiently while staying ahead of industry trends. His experience in navigating complex market dynamics will also be instrumental in optimizing the company’s structure, processes, and market positioning, while helping to lead its continued evolution as a premier distributor of vape hardware in the United States and cannabis products from Canada to international markets.
Craig brings over 25 years of leadership experience in high-tech, consumer products, and emerging technology sectors. He has a proven track record of driving growth, executing disruptive strategies in new markets, and building national brand reputations. His background includes senior leadership roles at two Fortune 100 companies – Pepsi Cola and Citibank – as well as executive roles in two Nasdaq-listed startups, Go2Net and Marchex, both of which he helped guide from early-stage growth through successful IPOs.
Craig also has extensive M&A and P&L experience, having led over 25 acquisitions. He was directly responsible for two successful company exits as CEO – SnapNames and Moniker. More recently, he spearheaded the launch of a major hemp-based beverage initiative at Trulieve Cannabis Corp. and served as CEO of Greenlane Holdings Inc. Craig is a graduate of the United States Naval Academy and a former Naval Officer.
Management Commentary
“We are thrilled to welcome Craig to the board of 3Win and as the new CEO of our team. His proven track record in driving organizational change and unlocking growth opportunities aligns strongly with our mission. Craig’s leadership is expected to be instrumental as we continue to scale and enhance our operations to meet the evolving needs of our customers and partners,” said Christopher J. Sinacori, Founder, President & Executive Chaiman of 3Win.
“I’m excited for my elevated role with 3Win at such a pivotal time in its journey. I look forward to working closely with the management team to optimize the organization as it prepares to go public and implement transformative strategies that will drive efficiency, strengthen the Company’s competitive advantage, and create value for our stakeholders,” added Snyder.
About 3WIN Corp.
3WIN Corp. is a global wholesale distributor of CCELL vape products from Shenzhen Smoore Technology Limited serving the global cannabis and hemp markets. Beyond CCELL products, 3Win offers stateside customization services and packaging solutions to help brands differentiate themselves in competitive marketplaces.
