Alfred Estrada Joins Hydra Unlimited as VP of Sales

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Hydra Unlimited, a leading manufacturer of water management solutions for craft and commercial hydroponics growing, has hired Alfred Estrada as its new VP of sales. Company president Todd Hart made the announcement.

In his new role, Estrada is responsible for developing and implementing key growth strategies and sales action plans. As part of Hydra Unlimited’s leadership team, he meets with the company’s sales managers to assess annual sales performance targets and customer base expansion.


Estrada has over 20 years of senior-level manufacturing management. Most recently, he was regional VP for UFP Technologies, a developer of medical devices and components. Prior, he was an account manager and plant manager at Cadillac Products Automotive Company. He holds a bachelor of business administration from the Detroit College of Business and an MBA from Davenport University, Grand Rapids, Michigan.

“Alfred has an impressive background in manufacturing,” said Hart. “Coupled with his proven success in sales and customer service, he’ll make a valuable addition to the Hydra team.”

Hydra Unlimited designs, engineers and manufactures a wide range of solutions for craft and commercial hydroponic operations. It offers complete circulation and aeration and deep water culture systems, as well as its new pioneering growing media, TetraBase™.