NEW YORK – Ascend Wellness Holdings Inc. and NuProject teamed to launch ROOTS — Readying Opportunities for Operational & Trade Sustainability — a new business-readiness program designed to support small businesses within the cannabis industry.
ROOTS provides targeted support and practical tools to licensed cannabis operators and ancillary companies in Massachusetts and New Jersey. The program aims to help businesses improve financial processes and systems, strengthen leadership practices, and prepare for enterprise procurement opportunities within competitive cannabis markets. Applications for this cohort are open now through Monday, May 11.
The six-month cohort will launch in May and provide coaching, technical assistance, and structured training designed to strengthen operational and financial readiness. Participants will have access to mentors, a self-paced curriculum, and subject matter experts who will provide valuable finance and accounting services to improve cash flow and financial mastery crucial for business stability. The program concludes with an opportunity for participants to present their businesses and growth strategies to potential buyers and partners connected to Ascend’s supply chain network.
ROOTS builds on nonprofit NuProject’s work supporting cannabis entrepreneurs through capital access and business coaching, including more than 5,000 hours of coaching and $4.9 million deployed through mission-based lending.
