VANCOUVER, British Columbia – Auxly Cannabis Group Inc. (TSX.V – XLY) (“Auxly”) and Kindred Partners Inc. (“Kindred”) are pleased to announce that they have entered into a brokerage agreement pursuant to which Kindred will act as Auxly’s exclusive sales agent for its adult-use cannabis products in Canada.
Kindred, a wholly-owned subsidiary of Breakthru Beverage Group, is a Toronto-based specialty cannabis brokerage serving the adult-use market. Kindred leverages the deep experience of its sister-company, Breakthru Beverage Canada, in working with Canadian Provincial control boards, licensed distributors and retailers to broker regulated cannabis products for the adult-use market. Kindred will provide its brokerage services to Auxly and use its national presence to market the company’s portfolio of brands nationwide. Auxly is well positioned to be a leader in the Canadian cannabis market, as consumers across the country will have access to Auxly’s innovative cannabis products under its four in-house brands – Dosecann, Kolab, Robinsons and Foray.
“We are excited to work with the innovative team at Auxly to help them execute on their route-to-market and retail sales strategy,” said Dave Prodanovic, VP and General Manager, Kindred. “Kindred has an experienced, best-in-class sales team, supported by scaled services and technology, to help Auxly grow their brands and attract customers and consumers across Canada.”
“Having Kindred as our sales and brokerage partner is a fantastic complement to the strong relationships that we continue to build with the provincial boards and accelerates our vision of becoming a leader in the derivative cannabis product market,” said Jeff O’Neill, Head of Commercial at Auxly. “Auxly is committed to being a consumer-focused organization and we look forward to working with Kindred to introduce Canadians to our portfolio of high-quality cannabis products and gaining consumer trust for our brands. We believe that with Kindred’s proven track record and our incredible portfolio of branded cannabis products, we are well positioned to lead this next wave of the cannabis industry.”
About Auxly Cannabis Group Inc.
Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the medical, wellness and adult-use markets. Auxly’s experienced team of industry first-movers and enterprising visionaries has secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.
About Kindred Partners Inc.
Kindred Partners Inc. is a wholly-owned Canadian subsidiary of Breakthru Beverage Group representing cannabis products to the Canadian recreational market. This dedicated cannabis sales brokerage business operates independently from its sister company, Breakthru Beverage Canada, a leading Canadian beverage alcohol broker.