NEW YORK — B NOBLE, a for-profit, cause-based cannabis brand, donated $25,000 to New York-based nonprofit The Bronx Defenders as part of an ongoing commitment to the organization. The Bronx Defenders is one of the nonprofits B NOBLE has partnered with to donate a portion of sales in nine states.
The Bronx Defenders is a nonprofit public defender office that is radically transforming access to legal representation for low-income people in the Bronx. Each year, the nonprofit defends more than 20,000 low-income Bronx residents. From there, their learnings are used to launch innovative initiatives designed to bring about real and lasting change for the communities they serve. The announcement of this New York partnership exhibits B NOBLE’s continued dedication to creating equity, inclusion, and justice in the cannabis space.
“We appreciate B NOBLE’s support and recognition of the injustices caused by cannabis criminalization,” said Juval O. Scott, Executive Director of The Bronx Defenders. “As public defenders, we fight every day to liberate people from the devastating consequences of legal entanglement—whether it’s an unwarranted arrest, family separation, eviction, or deportation. Too many lives, particularly in communities like the Bronx, have been upended by harsh cannabis laws. B NOBLE’s support will help us continue advocating for those impacted and working toward a more just legal system.”
Founded by hip-hop entertainer, filmmaker, visual artist, and cannabis advocate Fab 5 Freddy with Bernard Noble, B NOBLE launched in 2021 through a licensing deal with Curaleaf, a leading international provider of cannabis products. The brand’s story is rooted in a history of working with those who have been affected by harsh laws related to cannabis charges. Since 2021, B NOBLE has donated more than $500,000 to partners in states including Maryland, Florida, Illinois, Massachusetts, and New York.
“We are thrilled to be partnering with The Bronx Defenders, an organization whose mission is directly in line with that of B NOBLE’s,” said Fab 5 Freddy. “As a born and raised New Yorker, this partnership is particularly close to my heart. I have seen how harsh cannabis laws have affected the lives of New Yorkers. B NOBLE launched in 2021, the same year that adult use was legalized in New York. We are honored to play a part in helping to improve the lives of those who have been through the criminal justice system here in our home state.”
As a part of its brand promise, B NOBLE donates a portion of proceeds to local organizations in every state in which it operates, with a focus on supporting individuals impacted by the War on Drugs.. For example, recently in Florida, B NOBLE launched an initiative with Greenbook Academy, a leading provider of education and training solutions for the medical cannabis industry, to provide 100 individuals with free trimming and dispensary technician courses. Additional donation partners around the country include Changing Perceptions, The Doe Fund, Last Prisoner Project, and MassCultivatED. B NOBLE is stocked in dispensaries in New York including BeLeaf, Curaleaf, Gotham Buds, and The Travel Agency.
About B Noble
B NOBLE is a for-profit, cause-based cannabis brand. Founded by Fab 5 Freddy [Yo! MTV Raps, Grass is Greener], B NOBLE aims to raise awareness about nonviolent cannabis-related charges and help those who have been previously incarcerated on those charges. Bernard Noble was sentenced to 13 years of hard labor for carrying less than two joints worth of cannabis and was released after spending seven years behind bars. It is a landmark case that demonstrates the impact of severe U.S. laws on cannabis. Bernard’s story represents one of the 600,000 people each year who are arrested for cannabis possession and suffer collateral consequences as a result of the war on drugs.
About The Bronx Defenders
The Bronx Defenders is a public defender nonprofit that has developed a groundbreaking model of holistic representation, providing systems-impacted individuals with teams of lawyers, social workers, and advocates dedicated to addressing their unique circumstances, thereby radically transforming how low-income people in the Bronx are represented in the legal system.
