DENVER — BellRock Brands Inc. (“BellRock” or the “Company”) (CNSX: BRCK.U), an industry-leading cannabis multi-state house of brands announced today several key changes to management.
BellRock announced that Kavi Bhai, BellRock’s Chief Financial Officer, is leaving the company. He has agreed to provide consulting services to the Company during the next few months to ensure a smooth transition for his replacement.
As a result of the change, BellRock has engaged West 4th Holdings, LLC. Founded by Zachary Venegas and Scott Ogur. West 4th Holdings is a management consulting firm focused on improving operational productivity for small to mid-size companies. Venegas is a proven business leader across many industries with a particular expertise in cannabis. Venegas’ most recent cannabis venture was his role as Founder and CEO of Helix Technologies (a SaaS/Reg Tech platform that addressed asset protection and compliance in the cannabis market), which he successfully exited to Forian (NASDAQ: FORA).
Scott Ogur has been appointed as the Interim Chief Financial Officer effective immediately. Scott is a world class financial leader and has over 20 years of finance, public company reporting, asset management and M&A experience. He has streamlined operations, grown, and successfully exited numerous ventures, including a recent tenure as a director and CFO of Helix Technologies. In prior years, he served as Managing Director of Spruce Investment Advisors, CFO and Chief Investment Officer of Scimitar, and Vice President at JP Morgan Private Bank. He started his career at Price Waterhouse as a staff auditor. He is a CFA Charterholder and holds an MBA in Finance (with Distinction) from NYU’s Stern School of Business and a bachelor’s degree in Accounting (Cum Laude) from Bucknell University.
“We are very excited to engage West 4th and add Scott and Zac to BellRock’s management team. Scott’s seasoned background in finance, operations and his knowledge of the cannabis industry will help ensure BellRock’s success for the future. One of BellRock’s primary goals is to have its cease trade order revoked as soon as possible. Appointing Scott will be an integral part to accomplishing this,” said Brian Jansen, BellRock’s President and CEO. “In addition, the experiences and guidance of Zac will expedite BellRock’s path to free cash flow positive.”
About BellRock Brands
BellRock Brands is a cannabis multi-state house of brands and intellectual property focused CPG operator that possesses one of the industry’s broadest branded product portfolios. BellRock consists of two iconic cannabis brands, Mary’s Medicinals (a pioneer in the Health & Wellness segment since 2013) and Dixie (a market-leading cannabis-infused edibles brand since 2010). BellRock also includes two growing California-based brands, Rebel Coast and Défoncé. BellRock’s CBD portfolio includes the brands Mary’s Nutritionals and Mary’s Tails. With 7 brands and over 200 SKUs, BellRock reaches nearly every key consumer group and addresses the needs of a diverse cannabis consumer base. The BellRock manufacturing and distribution footprint continues to expand and currently spans nine states, and the Company owns or manages production facilities in its largest markets. For more information, visit www.bellrockbrands.com.
