LOS ANGELES — BLAZE, A leading cannabis retail technology platform, introduced Company Promotions, a new tool designed to streamline promotional campaign management for multi-location dispensaries. With an intuitive setup wizard, retailers can quickly create and launch company-wide promotions in just a few clicks, delivering consistent offers and a seamless customer experience across every location.
From brand-specific discounts to loyalty-driven incentives, Company Promotions makes it easy to scale targeted campaigns without redundant setup. One of its most impactful features is Smart Collections, which automatically groups products by brand, category, product type, tags, or vendor — eliminating manual work and ensuring real-time updates as inventory changes.
Retailers can also tailor promotions based on customer behavior, such as offering a discount on a first visit or rewarding repeat shoppers. This flexibility empowers dispensaries to create personalized experiences that build loyalty, boost retention, and drive long-term revenue growth.
“This feature has been a long time coming, and we’re excited to finally bring it to market,” said Chris Violas, CEO of BLAZE. “Company Promotions is tailor-made for enterprise-level dispensaries operating multiple locations. Our goal was to provide a user-friendly way to create and manage promotions at the company level—something that can be set up in minutes, rather than building individual campaigns for each store. It’s going to save teams a tremendous amount of time and make designing impactful promotions much simpler.”
Key Benefits of BLAZE Company Promotions
- Use an intuitive setup wizard to launch promotions in just a few clicks.
- Apply consistent promotions across multiple locations with ease.
- Eliminate time-consuming promotion setup, saving valuable operational hours.
- Create Smart Collections that dynamically group products based on defined criteria.
- Design visit-based promotions that reward loyalty and increase repeat business
Company Promotions is now available to all BLAZE Retail customers. Interested to see Company Promotions in action? Watch the latest episode of BLAZE Embers for a quick demo of the new functionality and how it can simplify your promotion strategy. Join the upcoming webinar on June 11th, for a deeper dive into features, use cases, and best practices.
About BLAZE
BLAZE is an enterprise-grade cannabis software suite built for dispensaries and delivery services. With a mission to power the cannabis supply chain from seed to sale, BLAZE offers robust solutions for point-of-sale, e-commerce, inventory management, compliance, payments, and more.
