ANN ARBOR, Mich. — C3 Industries appointed Krista Raymer Chief Strategy Officer. The company also acquired Vetrina, a leading cannabis retail consulting firm. The moves represent C3’s commitment to driving profitability through data-driven insights and position the company for enhanced operational excellence across its multistate High Profile retail network.
Accomplished strategic leader and founder of Vetrina, Raymer’s extensive experience includes consulting for 270+ cannabis retailers across the U.S., helping them to navigate the complexities of cannabis retail. As an industry leader specializing in data-driven business transformation, market expansion, and profitable growth, she and her team have pioneered innovative approaches to customer acquisition, spend optimization, and purchase frequency within the cannabis retail sector for the last 6 years.
“Following our recent retail leadership expansion, bringing Vetrina in-house alongside Krista’s appointment as Chief Strategy Officer represents another pivotal step in building our executive infrastructure,” said Ankur Rungta, CEO and co-founder of C3 Industries. “This strategic move gives us exclusive access to proven retail consulting expertise that has helped hundreds of cannabis retailers achieve profitability. Combined with our newly expanded retail team, we now have the comprehensive capabilities needed to optimize every aspect of our C3 operations.”
The expanded leadership team will help oversee C3’s growing retail network, which currently includes locations across Michigan, Missouri, Massachusetts, Illinois, New Jersey, Connecticut and soon to be Kentucky with multiple High Profile dispensaries scheduled to open in 2025.
“This strategic investment in retail leadership reflects our commitment to elevating the High Profile experience while preparing for our next growth phase,” said Valay Shah, CFO. “While we have historically grown the business primarily through organic expansion, C3 has achieved sufficient scale where M&A activity will drive more meaningful growth in the years ahead. We expect significant industry consolidation, and this investment not only strengthens our current operations but positions C3 as an attractive partner for M&A opportunities over the next 18 months, as we enter an anticipated period of heightened deal activity.”
With an expanded leadership team and proven retail expertise now in place, the company is well positioned to drive measurable improvements in retail performance while supporting broader strategic objectives across all markets.
About C3 Industries
C3 Industries is a multistate, vertically integrated cannabis company headquartered in Ann Arbor, Michigan, with multiple product brands including the award-winning Cloud Cover Cannabis and Galactic Cannabis, and a retail network, High Profile Cannabis Shop. The company, through its subsidiaries, retails cannabis products at its locations in Michigan, Missouri, Massachusetts, Illinois, New Jersey, and Connecticut. Additional High Profile retail locations are scheduled to open throughout 2025, with another 4 Kentucky locations slated to open in early 2026. C3 currently operates 275,000 sq. ft. of total cultivation and processing facilities, with approximately 125,000 sq. ft in Michigan, 40,000 sq. ft. in Massachusetts and 110,000 sq. ft. in Missouri.
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