C3 Industries Enters Massachusetts Cannabis Retail Market Via Social Equity Partnership with Local Family

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ANN ARBOR, Mich. — C3 Industries (“C3”), a multi-state, vertically integrated cannabis company with headquarters in Ann Arbor, MI, has announced its entry into the Massachusetts retail market via a partnership with social equity licensee Brian Chavez, which encompasses three new High Profile x Budega retail locations in the City of Boston. The first of the three stores, located at 43 Freeport Street in Dorchester, is celebrating its grand opening this weekend from March 17th to the 20th.

As part of the partnership, C3 Industries and Brian Chavez will also be opening locations at 561 Dudley Street in Roxbury and 3995 Washington Street in Roslindale. The stores will carry a wide array of cannabis products in all categories, and will specifically feature Cloud Cover flower, prerolls, concentrates and vape cartridges produced at C3’s cultivation and processing facility in Franklin, Massachusetts.


Brian is one of the only social equity applicants in the country to obtain licenses for three stores in a major city and will serve as the CEO of the partnership. Brian comes from a family of small business owners and entrepreneurs, and two of his uncle’s bodegas will be converted into stores. Brian and his brother Jaison ran an extensive community engagement process to get the three locations approved. Many in the community sent letters of support for the projects; in total, more than 1,000 letters advocating for the approval of the three sites were submitted.

“We are proud to be entering the Massachusetts retail market with Brian and his family, who are highly respected members of the Dorchester community and believe strongly in our mission to increase access to high-quality and safe cannabis products,” said C3 Industries CEO Ankur Rungta. “We look forward to serving Boston consumers at the three new retail stores and hope that our partnership with Brian can serve as a model for the industry on how MSOs and social equity licensees can work together successfully.”

The partnership between C3 and Brian is groundbreaking, with an experienced operator partnering across a portfolio of locations in a major city with a local family that has the trust and support of the local community. The partners will share responsibility for managing and operating the portfolio, with C3’s corporate team providing additional support.

“Honestly, my family and I wouldn’t have worked with most MSOs, but Ankur and the C3 team are not a typical MSO,” said High Profile x Budega CEO Brian Chavez. “We had done everything we could to secure these licenses and were struggling to find funding and move these projects forward when we were introduced to C3’s executive team, who share our passion for high-end flower and supporting the local community. We look forward to working with C3 and helping other small business owners partner with large MSOs in the future.”

For more information, customers can visit https://highprofilecannabis.com/.

About C3 Industries

C3 Industries is a multi-state, vertically integrated cannabis company headquartered in Ann Arbor, Michigan, with several product brands including the award-winning Cloud Cover Cannabis and Galactic Meds, and a retail network, High Profile Cannabis Shop. The company produces high-quality cannabis products across all categories in Oregon, Michigan, Massachusetts and Missouri. For more information, visit  www.c3industries.com.

Additional information about High Profile Cannabis Shop can be found by signing up for the company’s newsletters at http://www.highprofilecannabis.com and on Instagram at @highprofileofficial. Additional information on Cloud Cover Cannabis can be found at www.cloudcovercannabis.com and @cloudcovercannabis on Instagram. Additional information on Galactic Meds can be found at @galactic_meds on Instagram.

About Brian Chavez

Brian Chavez is the Founder and Chief Executive Officer of Massachusetts Citizens for Social Equity. He is a deeply ingrained member of the Dorchester community, a serial entrepreneur and local business owner. In 2020, Brian partnered with C3 Industries, a vertically-integrated cannabis MSO with operations in Massachusetts, Michigan, Missouri and Oregon, to assist with the financing and operation of three retail locations in the city of Boston. The group is currently in the process of opening the three High Profile x Budega retail locations, with the Dorchester store open now and the Roxbury and Roslindale locations expected to open in the Summer of 2022.

Brian’s family immigrated to the United States, and to Boston specifically, from the Dominican Republic. Brian is a graduate of the University of Massachusetts Boston with a degree in Economics.