SAN JOSE, Calif. –
TPCO Holding Corp. (“The Parent Company” or “the Company”) (NEO: GRAM.U) (OTCQX: GRAMF), a leading consumer-focused California cannabis company, announced an extension of its premium cannabis brand, Mirayo by Santana. Available starting today and for your Cinco de Mayo celebration?, Mirayo introduces 10mg solventless hash rosin-infused gummies in three new flavors inspired by Latin culture: Prickly Pear, Guava and Raspberry.
Mirayo gummies are an artisanal edible made with natural ingredients and formulated for a potent and flavorful experience. Created in collaboration with legendary musician Carlos Santana, the gummy shape is an homage to the sacred heart, a symbol of human and divine love that holds deep meaning to Santana.
Radiance Sativa Prickly Pear gummies inspire creative expression, divine wisdom, and help to expand energy outward.
Symmetry Hybrid Guava gummies harmonize the inward and outward, mind and body, for elevated perception.
Centered Indica Raspberry gummies facilitate transcendence of the physical state and are perfect for inner peace and insightful stillness.
Mirayo by Santana is a premium cannabis line that honors the spiritual and ancient Latin heritage of the plant. Developed in partnership with longtime cannabis activist and ten-time GRAMMY award-winning guitarist Carlos Santana, Mirayo empowers consumers to follow their light to spirituality, individuality, and higher consciousness. The name, “Mirayo,” is a combination of “my” and “ray” in Spanish, which honors Santana’s heritage and hopes to empower everyone to “follow your light.”
“Mirayo is a celebration of the human spirit. An invitation to embrace unity, harmony, and oneness,” shared Santana. “Through cannabis, I have found a tool that enhances spiritual connection and brings awareness to the divine light within. With the help of our friends at The Parent Company, we hope to inspire evolution and empower people to manifest their highest potential. Together, we can elevate our minds and transform pain into joy.”
“Carlos Santana’s unwavering commitment to promoting goodness through his music is also reflected in the exceptional quality of Mirayo products,” said Troy Datcher, CEO & Chairman of the Board at The Parent Company. “Santana developed his relationship with the plant when his mother used cannabis to make healing salves in Mexico. Today, the mission of Mirayo is to empower our consumers to discover their harmony, spirituality and creativity which perfectly aligns with The Parent Company’s mission to invest and build authentic brands that connect with our consumers”.
Carlos Santana and The Parent Company celebrated the launch of its new Hash Rosin Gummies with an intimate dinner on April 27th at Chateau Marmont’s Penthouse 64. Continuing the celebration, the Company will also host a Mirayo-sponsored Cinco de Mayo event with in-store activations at participating TPCO stores on Friday, May 5th. The Cinco De Mayo activations will feature Mirayo brand ambassadors at select locations as well as branded swag, food trucks, free samples and in-store promotions.
Mirayo is available at all of The Parent Company’s retail locations and receives priority placement in several Latin-owned dispensaries. For additional information, please visit mirayobysantana.com.
About The Parent Company
The Parent Company is a leading consumer-focused, vertically integrated cannabis company with twelve retail locations throughout California and a curated portfolio of first party products, including Mirayo by Santana, Monogram by Shawn “JAY-Z” Carter, Caliva, and newly launched value line Cruisers.
The Parent Company is committed to leveraging its status to help build a more equitable cannabis industry. Its social equity venture fund aims to eliminate systematic barriers to entry and provide minority entrepreneurs with meaningful participation, growth, and leadership opportunities in the multibillion-dollar legal cannabis industry.
Shares of The Parent Company common stock are traded on NEO Exchange under the ticker symbol “GRAM” and on the OTCQX under the ticker symbol “GRAMF.”
For the latest news, activities, and media coverage, please visit www.theparent.co or connect with us on Instagram, LinkedIn, and Twitter.
