CHARLOTTE, NC — cbdMD Inc. appointed Wade Brown chief marketing officer.
Brown joined cbdMD in March 2025 and has been central to stabilizing the company’s brand portfolio and supporting its acquisition of Bluebird Botanicals.
Prior to joining cbdMD, he held senior marketing and leadership roles across a range of consumer brands including NatureWise, Vanity Planet, Inc Authority (prior to its acquisition by LegalZoom), First Tactical, Noble Outfitters, and Kevin’s Naturals. His experience spans dietary supplements, beauty, online services, and omnichannel CPG, with experience in ecommerce, Amazon, performance marketing, and brand portfolio growth.
As CMO, Brown will report to the chief executive officer and lead marketing and commercial growth across cbdMD’s portfolio. His responsibilities include brand strategy, direct-to-consumer and marketplace execution, retail and wholesale support, creative, customer relationship management and retention, and product-launch strategy.
