Charlotte’s Web Appoints former Ben & Jerry’s CEO Matthew E. McCarthy to Board of Directors

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LOUISVILLE, Colo. – Charlotte’s Web Holdings Inc., a leader in hemp-derived CBD wellness products, appointed Matthew E. McCarthy to its Board of Directors, effective immediately. Mr. McCarthy is the former CEO of Ben & Jerry’s Homemade, bringing a unique blend of commercial acumen and deep commitment to social impact within the consumer-packaged goods (CPG) and natural products industries.

Mr. McCarthy most recently served as the CEO of Ben & Jerry’s from July 2018 through April 2023 where he led the company through its most significant period of growth to take the #1 market share position in the U.S. ice cream market and operating in over 30 international markets. He was also a member of Ben & Jerry’s Board of Directors.


During his 26-year tenure at Unilever, Mr. McCarthy held several executive leadership positions including Vice President and General Manager Foods North America, and Senior Director and General Manager US Deodorants and Men’s Grooming, among others. Mr. McCarthy is recognized for his transformative leadership and has been credited with significantly growing revenue, market share, and brand equity in his previous roles. His achievements demonstrate his ability to understand and leverage consumer trends in the CPG industry and excel in brand development and market penetration in diverse market sectors.

He has also been a key figure in driving innovation, sustainability, and social mission initiatives, skills that will contribute to Charlotte’s Web’s continued innovation and market leadership in the hemp-derived CBD wellness industry.

Mr. McCarthy replaces Susan Vogt who is retiring from Charlotte’s Web Board.

John Held, Chairman of Charlotte’s Web, welcomes Mr. McCarthy’s appointment: “Matthew’s extensive experience in leading consumer-focused brands and his commitment to sustainable and ethical business practices align perfectly with our values at Charlotte’s Web. His impressive background in the CPG sector, especially with iconic brands like Ben & Jerry’s, Dove and AXE, brings a wealth of knowledge and insights applicable to Charlotte’s Web as we expand our footprint in the competitive wellness market. His experience in brand building, strategic planning, market analysis, and consumer engagement will be invaluable as we continue to expand and innovate in the wellness space. The Board also thanks Susan for her valuable contributions over the last 3 years.”

McCarthy holds a Master of Business Administration in Marketing from Hofstra University and a Bachelor of Arts in Political Science from the University of Massachusetts. His notable career is complemented by numerous recognitions and awards, reflecting his commitment to business excellence and ethical leadership.

Mr. McCarthy will serve on the Company’s Compensation Committee and Audit Committee.

About Charlotte’s Web Holdings Inc.

Charlotte’s Web Holdings, Inc., a Certified B Corporation headquartered in Louisville, Colorado, is the market leader in innovative hemp extract wellness products under a family of brands that includes Charlotte’s Web™, ReCreate™, CBD Medic™, and CBD Clinic™. Charlotte’s Web whole-plant CBD extracts come in full-spectrum and broad-spectrum options, including ReCreate™ by Charlotte’s Web, broad-spectrum CBD certified NSF for Sport®. ReCreate is the official CBD of Major League Baseball©, Angel City Football Club and the Premier Lacrosse League. Charlotte’s Web products are distributed to retailers and health care practitioners throughout the U.S.A, and online through the Company’s website at

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