CHICAGO — Genuine Marketing Group Inc. (GMG) will test ZPTAG in the Cannabis vertical in partnership with Ignite Dispensary. Beta testing will begin June 20, engaging the full supply chain within Ignite Dispensary’s Wisconsin operations.
From seed origin to post-purchase verification, ZPTAG offers a patent-pending blockchain solution and smartphone application to assist with government compliance, supply chain visibility, and brand integrity.
ZPTAG builds on GMG’s successful carbon intensity (CI) pilot, providing CI scoring and monetization models for farmers and cooperatives for their environmental stewardship. With this new cannabis beta, the goal is to reward good actors in the regulated cannabis market through a secure, automated platform that authenticates each product and provides real-time access to testing, sourcing, and certification for all stakeholders, including consumers as part of their retail shopping experience.
During the beta, a curated group of Ignite Dispensary’s Wisconsin stores will sell 9 SKUs across pre-rolls, gummies, and snack mixes, each uniquely tagged for full life cycle tracking, including product transformations, lab results (COAs), packaging, and logistics milestones.
“We are pleased to be launching our cannabis efforts with Ignite Dispensary and working closely with our longtime partner and industry expert, Tim Frey. His attention to detail and wealth of cannabis knowledge is indispensable for GMG. I can’t think of a better way to ensure ZPTAG delivers for the industry,” said Chuck Chastain, CEO, Genuine Marketing Group Inc.
“We are genuinely excited to be part of this new cutting-edge technology. It is a big step forward for us and for our customers. Ignite is all about quality, transparency, and helping people feel confident in the products they are using. ZPTAG lets us take that to the next level by giving you an easy way to see exactly what you are getting and why we stand behind it. It is just one more way we are working to elevate the experience and continue building trust with our community,” said Timothy Frey, founder, Ignite Dispensary.
Following this beta, GMG will begin expanded testing with other hemp-derived products including THC-infused seltzers, tinctures, flower, and regulated cannabis strains, with national rollout plans targeting Q4 2025 and Q1 2026.
About Ignite Dispensary
Ignite Dispensary & Cigar is a fully licensed, all-inclusive dispensary committed to enhancing lifestyles through a thoughtfully crafted selection of hemp-derived CBD and legal THC products including premium cigars, tobacco, and vapor products.
About Genuine Marketing Group Inc.
GMG is a retail- and consumer-focused marketing company that creates brand affinity and builds consumer confidence through its patent-pending proprietary authentication system, ZPTAG. Combining the user-friendly engagement of a smartphone app with the smart contracts of the blockchain, ZPTAG authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer.
