LAS VEGAS — CTrust, the first credit scoring and monitoring agency for cannabis businesses, announces at MJBizCon a new collaboration with Green Check, a leading fintech connector and technology and insights provider in the emerging cannabis market. The partnership augments Green Check’s cannabis financial solutions marketplace with built-in credit scoring for businesses seeking financial products to support their operations.
“Green Check’s pursuit of expanding opportunities for cannabis businesses and the financial institutions that serve them made the company a natural partner for CTrust,” said Dotan Y. Melech, CEO of CTrust. “We’re able to deliver unique credit scoring and monitoring that simplifies the process and reduces risk for both cannabis and financial companies looking to engage in business opportunities. These are the fundamental elements needed to bring meaningful, transparent commerce to the cannabis industry going forward.”
CTrust’s evaluation process generates a quantitative investment risk indicator known as the Cannabis Trust Score (CTS). The CTS serves as a valuable tool for lenders and borrowers, aiding them in risk assessment and debt structuring with variable interest rates. This approach aligns the risk taken by both lenders and borrowers with the associated cost of capital.
“Adding CTrust’s scoring to our Green Check Connect marketplace provides a valuable, trusted third-party that both cannabis businesses and financial institutions can rely on to help properly evaluate risk and make sound business decisions,” said Kevin Hart, CEO of Green Check. “Green Check always puts transparency and visibility front and center. This new offering from CTrust enhances our ability to deliver both and ensure compliance across the board.”
CTrust’s rigorous evaluation process includes over 1,764 touch points across 42 business categories including, but not limited to, business operations processes, accounting and financials, products and services, management and culture, and branding and public relations.
About CTrust
CTrust tools and solutions increase operational and financial transparency into cannabis businesses to reduce investment risk, help cannabis businesses gain better access to capital, and allow investors and debt holders to more effectively price capital and manage market exposure. Launched in 2022 in response to a seismic cannabis industry shift from equity investment to debt financing, CTrust’s proprietary formula and rigorous approach to risk evaluation, scoring and monitoring facilitates more equitable business, investment and debt financing opportunities for founders, shareholders and creditors, keeping more cannabis businesses thriving in their communities. For more information, visit CTrust.io and follow them on LinkedIn.
About Green Check
Green Check (GC) is modernizing the way cannabis businesses and financial institutions work together. Founded in 2017 by a team of technology, banking, and regulatory experts, GC provides industry-leading technology and advisory services to more than 140 financial institutions and over 8,000 cannabis-related businesses. Green Check was included in the 2023 Forbes Cannabis 42.0 and named one of 50 game-changers in the cannabis industry in the 4th annual The Cannabis 50. It has been repeatedly recognized as Top Compliance Company and Top Compliance Leader at the PBC Awards, the premier cannabis industry honors. In addition, it has been recognized as the Top Financial Technology by the Green Market Report, and was also named as one of the top Best Places to Work in Fintech in 2022 and 2023 by American Banker. To learn more about Green Check, visit www.greencheckverified.com and follow it on LinkedIn.
