BOSTON — Average dispensary sales increased 91% on November 27, 2024, when compared to a typical Wednesday across the 6,500 U.S. and Canadian dispensaries supported by point-of-sale platform Dutchie. In addition, the average basket increased 9% to $70.80. In New York, dispensaries reported even higher averages, with adult-use baskets reaching $83.37 and medical baskets reaching $106.41. This was driven in part by increased Pay by Bank usage, a Dutchie payment product powered by Plaid, which increased the basket size on Green Wednesday by 32% compared to cash, the company reported.
While this was a huge Green Wednesday, 4/20 is still the largest day of the year, with 17% more 4/20 sales this year than Green Wednesday.
“While not as well-known as 4/20, Green Wednesday is quickly becoming a premier cannabis holiday and a vital day of business for cannabis dispensaries. And as more Americans swap alcohol for cannabis, the popularity of Green Wednesday will just increase,” said Spencer Scott, Chief Revenue Officer of Dutchie. “Wednesday was a great day for our customers, and we are honored to play a part in their success.”
About Dutchie
Dutchie is a technology software platform enabling cannabis commerce, streamlining dispensary operations, and providing safe and easy access for consumers. Powering over 6,500 dispensaries throughout the U.S. and Canada and facilitating over 22 billion dollars in sales annually, Dutchie is a complete cannabis operating system, providing solutions for point of sale, e-commerce, marketing and loyalty, seamless payments, and more.
