PHILADELPHIA — On April 20, while cannabis retailers across the country are preparing for one of their highest-revenue days of the year, Ethos Cannabis will be closed. Ethos employees in Pennsylvania, Massachusetts, and Ohio will receive a paid day off to spend however they choose.
Wholesale operations will run on a normal cadence, with proactive communication to partners to ensure no disruption to ordering timelines.
“4/20 started as something simple and personal with friends, flower, and time together,” said Ethos CEO Gibran Washington. “Somewhere along the way, the day got louder. What began as a celebration of the plant is closer today to a retail frenzy, with discounts and doorbusters driving the conversation instead of intention and care. This year, we’re reclaiming 4/20 for what it was always meant to be, a genuine celebration of the plant, the people who love it, and the patients whose lives it changes.
“If the loudest message on 4/20 is about the price of cannabis, we train people to see it as a commodity, a race to the bottom for operators, not a product that deserves care, education, and trust,” he continued. “We want to change the conversation and get back to the original spirit of 4/20, because the long-term health of this industry depends on it.”
