ATLANTA – Former NFL star Mohamed Sanu recently became the latest professional athlete to step into the cannabis sector, unveiling a new product line of premium hemp shots through a collaboration with Atlanta-based hemp product manufacturer Durban Dames, Ltd.
Called MediBean Trilogy, the trio of shots are intended to aid in improving sleep quality, enhance relaxation, and alleviate pain – three issues that Sanu himself has struggled with dating back to his 10 NFL seasons split between the Cincinnati Bengals, Atlanta Falcons, New England Patriots, San Francisco 49ers, and Detroit Lions.
A long-time advocate for cannabis and hemp, Sanu says he often uses the plants to cope with pain and finds that they help his body in a holistic way. “I was inspired to launch this new product line to not only help reduce the stigma surrounding the plant, but also further promote the positive benefits of CBD on the body and mind,” he adds.
The new medical-grade, all-natural premium shots include:
- HREMp Dreams: Created to promote deep REM 3 sleep, the shot’s main active ingredients include natural Hemp-derived THC, CBN, valerian root, and myrcene.
- LAZE: Created to promote total body relaxation, the shot’s main active ingredients include natural Hemp-derived THC, CBD, chamomile, and linalool.
- P.U.P. Recovery: Created to reduce inflammation, provide pain relief, and inhibit tumor growth, the shot’s main active ingredients include natural hemp-derived THC, CBD, CBG, and Limonene.
“Over the past few years, more athletes have endorsed hemp and cannabis, and it’s easy to understand why. Tons of anecdotal reports show that CBD products help with muscle recovery, aid in pain relief, and can ease stress and anxiety,” said Durban Dames founder and CEO Kisha Grant. “These athletes are taking a hard stance as pro-cannabis advocates and entrepreneurs, and we’re incredibly excited to launch the MediBean Trilogy brand with Mohamed.”
The product’s name is inspired by Sanu’s “Bean Talk,” a term he previously coined that encourages positivity and good vibes.
“If you have a great conversation with someone then that’s Bean Talk,” Sanu explains. “Or if you’ve got a clean outfit on then you on a bean. Or if you’re feeling great about yourself you can also be on a bean. Pretty simple. Bean Talk is all good. Now, who wouldn’t want that?”
Sanu joins a growing list of current or former professional athletes – including Joe Montana, Tiki Barber, Marshawn Lynch, Mike Tyson, Megan Rapinoe, Gabby Douglas, and Kevin Durant, among others – to jump into the fray of the burgeoning cannabis market.
Durban Dames exclusively manufactures and distributes the MediBean Trilogy shots. Plans to make the shots available at all legal dispensaries across the United States are in the works.
About Mohamed Sanu
Originally from Sayreville, New Jersey, Mohamed Sanu was born to a Muslim family and lived in his parents’ native Sierra Leone as a child. He returned to the United States at age six and lived in Dayton, New Jersey, where he eventually starred in high school as a triple option quarterback before enrolling at Rutgers University in 2009. He was drafted by the Cincinnati Bengals in the third round of the 2012 NFL Draft. Sanu has also been a member of the Atlanta Falcons, New England Patriots, Detroit Lions, and San Francisco 49ers.
About Durban Dames Ltd.
Founded in 2022 as an extension of Zummy Ltd, Durban Dames Ltd. is a woman-owned hemp & cannabis manufacturing company hyper-focused on bringing health-conscious and creative products to market. The brand was inspired by founder Kisha Grant’s journey to find aid for her mother who suffered a brain aneurysm 15 years ago leaving her depressed, functioning below her baseline, and in constant pain. Today, Atlanta-based Durban Dames Ltd. manufactures, wholesales, and retails hemp consumables such as: Gummies, Vapes, Tinctures & Elixirs, Pet products, and Water soluble hemp shots.
