ROWAYTON, Conn. — Frontier Risk, a specialty insurance company focused on emerging markets, launched what it believes is the first on-premise insurance program designed specifically for venues and live events offering hemp-derived THC beverages.
Closing a Critical Protection Gap
Low-dose THC beverages are quickly becoming a popular alcohol alternative, yet most general and liquor liability policies do not address the unique exposures associated with their on-premise service. From bars and restaurants to stadiums and festivals, hospitality businesses have been unable to find adequate coverage.
Frontier Risk’s new program offers tailored protection to meet this growing need.
“Hospitality leaders are eager to innovate and meet consumer demand, but they can’t afford uncertainty around on-premise THC beverage service,” said Peter Berg, Chief Development Officer at Frontier Risk. “Our program empowers venues and event operators to deliver exceptional guest experiences while managing risk responsibly.”
The coverage integrates with existing general and liquor liability programs, and higher limits are available for larger or high-traffic venues.
Integrated Risk-Management Support
Each policy comes with Frontier Risk’s built-in risk management toolkit, including:
- Recommended signage
- Impairment mitigation protocols
- Staff training guidelines
Policyholders also gain access to a quarterly report on market trends, claims scenarios, and underwriting developments in the THC beverage space.
Serving the Future of Social Drinking
As hemp-derived THC beverages become mainstream at social gatherings, hospitality venues need modern protection. Frontier Risk’s dedicated program allows operators to meet evolving guest preferences while managing liability with confidence.
