SAN DIEGO – Gelato Canna Co., a San Diego-based purveyor of premium cannabis products including vapes, edibles and flower, announced today their partnership with Cheat Codes, the LA-based DJ trio best known for their international chart topping singles “Sex” and “No Promises.” The partnership includes product collaborations, music video appearances, a sponsored concert and dedicated social media postings. Cheat Codes is the latest music artist to partner with Gelato who recently announced their partnership with rapper Phix in October 2023.
Gelato hosted the first official Hall of Flowers post-show event, After Dark, in May 2023 which included Cheat Codes as its headline act. California’s biggest cannabis trade show, Gelato’s Hall of Flowers after party marked a turning point for the company. Not only was After Dark Gelato’s formal introduction to the cannabis industry but it solidified the brand’s working relationship with Cheat Codes building the foundation for their official partnership.
“We’re thrilled to team up with the Gelato family,” said Cheat Codes. “We’ve been huge fans of the brand for quite some time. We use their products while we’re in the studio making music, on tour playing our music live and while we’re just chilling the three of us. Our music incorporates pop vibrate energy and gelato’s brand reflects that which is why we love using their products. We are excited to create collaborations and products with Gelato so we can craft an experience for all our fans to enjoy.”
Gelato is developing a variety of non cannabis products and services including a frozen yogurt store and tequila line, both scheduled to launch in early 2024. As Gelato expands its reach into mainstream industries, high profile partnerships are more important than ever. Sharing similar values, audience demographics and aesthetic appeal, Gelato’s CEO and co-founder, George Sadler, hopes to work with music artists to create a brand that transcends products. Sadler’s mission is to create an experiential brand customers will repeatedly seek out.
“Gelato is a lifestyle brand,” said Sadler. “Music is a part of life and we are developing relationships with those that are a reflection of a life that is fun, enjoyable and engaging. Cheat Codes is a big part of this experience,” said Sadler.
ABOUT GELATO CANNA CO.
Gelato is a San Diego-based cannabis company founded on the principles of transparency, integrity and accountability. A family-owned business, Gelato takes a personal approach to every aspect of the business from customer service to quality assurance. The company motto, “Do what’s right over what’s easy,” is the guiding force behind the brand’s mission.
