BOCA RATON, Fla. — Greenlane Holdings, Inc. (“Greenlane” or “the Company”) (Nasdaq: GNLN), one of the largest global sellers of premium cannabis accessories and specialty vaporization products, announces the launch of the CARA from the reinvented Groove brand. This is the first in the new Groove product line, which was developed and vetted by industry experts to offer high quality at a competitive price. The CARA, a solid concentrate pen, launches October 19th. For more information, visit smokegroove.com
Groove is a lifestyle brand focused on communicating different experiences around cannabis consumption. The CARA is a compact, discreet and innovative dab pen that delivers smooth, impactful vapor. Using quartz coil heating technology, it heats in waves and has adjustable voltage (3.4v, 3.8v, 4.2v) with a 15-second safety cut-off.
“The addition of Groove adds to our versatile roster of exceptional accessories and products here at Greenlane. Merging premium design with an accessible price point, Groove will become one of our most approachable brands and an unparalleled competitor to those in its category,” says Craig Snyder, President of Greenlane. “Greenlane continues to pave the way and innovate as a leader in the cannabis smoking and vaporization market and we are eager for the Groove line to make its debut.”
Cara comes from the Latin word cārus, which means “beloved, darling, loved one.” The Groove CARA is the new companion for cannabis concentrate consumers who want a dependable device that delivers a consistent experience. Groove will expand its product offerings in Q1 2023.
The CARA retails for $24.99 and launches October 19th 2022 at Greenlane Wholesale, Vapor.com, and Puffitup.com.
###
About Greenlane Holdings, Inc.
Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis businesses, smoke shops, and specialty retailers. Greenlane’s world-class team provides services including product development, go-to-market strategy, sales and marketing support, customer service, direct-to-consumer fulfillment, supply chain management, and distribution. As a pioneer in the cannabis space, Greenlane is the partner of choice for many of the industry’s leading brands, including PAX Labs, Storz & Bickel (Canopy-owned), Cookies, Grenco Science, and DaVinci. Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear, the K.Haring Glass Collection by Higher Standards, Marley Natural, and VIBES rolling papers. Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/.
