SACRAMENTO, Calif. — Cannabis trade show Hall of Flowers returns to Sacramento November 4–5 for its first show at Cal Expo. The new venue gives the show room to bring everyone from small-batch sungrown farms to the state’s biggest brands together under one roof.
Craft sungrown takes center stage
For the first time, Hall of Flowers will feature a dedicated outdoor Craft Sungrown Showcase to spotlight California’s best small-batch, sun-grown cultivators, giving farms that grow under the sun a stage built around the way they grow.
“I’ve always believed the three most important factors for good herb are sun, soil, and water, which is why I find it surprising that herb grown without soil, without sun, and frequently using municipal water has become so popular,” said actor Woody Harrelson, who co-owns The Woods dispensary. “I am probably an outlier for wanting to sit with friends and burn one down instead of taking one hit and having the top of my head blown off.”
Participating farms include Briceland Forest Farm, Down OM Farm, Emerald Spirit Botanicals, Emerald Triangle Craft, Farm Cut, Garcia Hand Picked, Gold Standard, HappyDay Farms, Henry’s Original, Mendocino Natural Farms, POET, Rootimentrees, Talking Trees, Trinity Roots, Whitethorn Valley Farm, and Woods Goods.
‘Tactical Talks’
Hall of Flowers and Budist present Tactical Talks, six focused sessions on the business problems buyers and brands face every day, from trade credit to price compression to private label. Every session is free with a Hall of Flowers badge.
Wednesday, November 4
12:00 PM | Show Me The Money: Why cannabis runs on trade credit, and why it’s being extended blindfolded. Kraig Fox, CEO, Reklaim, and Lauren Carpenter, CEO, Embarc.
1:00 PM | The Race to the Bottom Is Ruining Your Business: Why the discount race eats more than it earns, on both sides of the invoice. Eli Melrod, CEO, Solful, and Lauren McNaughton, CRO, Nasha.
2:00 PM | Should You Build Your Own Brand?: What private label really takes, and whether it’s worth it. Craig Nejedly, CEO, Talking Trees, and a special guest.
Thursday, November 5
12:00 PM | How Wine Solved this Thirty Years Ago: How another industry escaped price competition, and how to steal the playbook. Jocelyn Sheltraw, CEO, Budist, and a special guest.
1:00 PM | Strangers On The Shelf: Getting a product’s story all the way to the customer. B-Gunz and a special guest.
2:00 PM | Collaboration of the Year: How a real collab works, and how the partners benefited. JP, Good PizzZa, and Claudio Miranda, COO, Budist.
Kick It Off at Coin-Op
The show will take over Coin-Op Sacramento November 3 from 6—9 PM. Pick up your badge early, grab some pizza, enjoy free play across the arcade, and reconnect with colleagues and peers.
