AUSTIN, Texas — Sky Marketing Corporation acquired Prima, an award-winning, science-backed whole-body wellness brand, for an undisclosed amount.
Launched in 2018 by Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers, Prima created a portfolio of skincare, body care, and supplements made with organic hemp CBD and functional botanicals to help combat stress at its source. Built on a core foundation of sustainability, transparency, accountability, and corporate responsibility, Prima achieved national retail presence at Sephora and The Vitamin Shoppe.
Constrained by the ongoing legal and operational challenges of the CBD industry, Prima paused operations in 2023 after an unsuccessful merger in order to reassess the company’s growth strategy. Acquisition by Sky Marketing gives Prima the opportunity to return to its roots and reemerge as a leader in clean, clinical CBD skincare and body care.
Sky Marketing Corp. is an Austin, Texas-based house of brands that focuses on hemp cannabinoid products sold in 45 states across the U.S. Launched in 2015, Sky Marketing’s portfolio includes Hometown Hero, a veteran-owned hemp brand, and ORCA, a line of microdosed products for athletes.
“Prima fills an important void in our portfolio by offering the highest quality skincare and body care we’ve ever seen in the CBD industry. We’re so excited to reignite the brand and grow the Prima community,” said Sky Marketing Chief Operating Officer Olivia Le Meur.
Prima co-founder and Chief Education Officer Jessica Assaf will serve as an advisor to ensure the brand’s core values and formulation standards remain as the company scales.
“At a time when many of our competitors have shut down, consolidated, or moved away from CBD altogether, we’re so grateful for the opportunity to start a new chapter with partners who believe wholeheartedly in the benefits of cannabinoids,” said Assaf.
About Prima
Prima is a science-backed, whole-body wellness brand of plant-based therapeutic skincare, body care, and supplements containing organic hemp CBD and functional botanicals to help combat stress and target issues at their source.
About Sky Marketing Corporation
Launched in 2015, Sky Marketing is a house of brands committed to harnessing the natural healing properties of plants through a diverse portfolio of hemp-derived wellness products. At the heart of the company’s mission is the belief that all adults should have access to the benefits of cannabinoids to improve health and wellbeing.
