Welcome to nuestra familia. Reserva De La Familia is the result of Humo’s refined in-house breeder selection program that delivers potent, flavorful and visually stunning, expertly-grown flower. Humo devotes a portion of their facility to trialing out highly sought-after genetics that can only be produced and released in limited quantities. The team then goes through an extensive quality assurance process to hand-select only the very best cultivars for inclusion.
“Reserva De La Familia by Humo brings together the expertise of POSIBL’s highly-skilled growers with decades of experience from some of California’s top breeders,” shares Humo Brand Partner Susie Plascencia. “The flower that makes it through our R&D process is stunning in look, taste and effect, and pushes the boundaries on the kind of quality that’s possible through sustainable cultivation methods.” Each nug is cured for optimal terpene expression, 100 percent hand trimmed to protect trichome integrity, and carefully packaged in sleek, matte-and-gold pouches.
Humo respects the work of the breeders and the art of growing cannabis. To kick off this special new line, Humo is featuring Abakaba for Conception Nurseries and Purple City Genetics. “It’s a pleasure to work with a group who values their community and high quality genetics as much as POSBIL,” shares Oakland-based collective Purple City Genetics Co-founder Ethan Frank.
The skilled work of crop breeders dates back centuries and continues to influence many of the cultivators shaping today’s cannabis industry. “As a breeder, there is nothing more satisfying than seeing your cultivar grown to perfection and enjoyed by people who care and can truly appreciate it,” says award-winning geneticist Micaiah Phillips aka Abakaba, Director of Horticulture at Conception Nurseries.
The first two strains available are Neverita and Crema Naranja. Neverita — Linalool, Caryophyllene, Limonene, 28-31% THC — is named for its frosty trichomes. Neverita (little ice box) is a hybrid cross of GMO Cookies and Gush Mints. A rare strain bred by Purple City Genetics, its dense nugs feature stunning purple and dark green-colored hues. Ideal for unwinding, the sweet, savory and gassy flavor profile of this flower is known to deliver long-lasting, full-body relaxation.
Crema Naranja — Ocimene, Myrcene, Caryophyllene, 29-32% — is an uplifting and euphoric sativa strain born from crossing Blue Gelato with Tuscan Dream. Originally bred by Abakaba via generation-zero tissue culture clone lab Conception Nurseries, the sharp citrus aroma from this cultivar highlights its mood-boosting terpenes, and presents with a smooth and creamy exhale. Crema Naranja (orange cream / pronounced cremah-naranhah) is perfect for day or night.
As growers too, Humo understands that it’s due to the talent, knowledge, and thirst for experimentation of the breeder community that consumers are able to enjoy some of the most legendary strains known to the market. The Reserva De La Familia line by Humo is rooted in a shared respect for the art of growing cannabis and highlights trusted partnerships with some of the industry’s top breeders. Connoisseurs are provided with a taste of limited-batch sustainably grown strains, leveraging the full-spectrum of the sun and the power of advanced mixed-light technology.
Humo’s craft cannabis is sustainably grown using state-of-the-art Smart Greenhouses to allow for full-spectrum terpene expression, and is powered by its parent company, POSIBL in Salinas, California. “Reserva De La Familia was created to highlight the best strains from our breeding program and the important work being done by our incredible breeding partners,” shares POSIBL CEO Jesus Burrola. “POSIBL has performed R&D with over 200 different strains through its breeding partnerships. Our goal is to highlight the strains that we feel are unique and that can only be found in limited quantities through the Reserva De La Familia.”
This special release hits shelves this week, and celebrates Humo’s 1 year anniversary.
Humo
Humo is California’s award-winning Mexican American owned and woman-led cannabis brand. A Spanish word for smoke, humo is the unmistakable result of cannabis when it’s ignited. From nostalgic strain names to iconic events and apparel, Humo aims to eliminate the stigma surrounding cannabis in the Latino community by celebrating a rich cultural history with the plant and normalizing daily use. Humo’s craft cannabis is sustainably grown using state-of-the-art Smart Greenhouses powered by its parent company, POSIBL in Salinas, California. Together, the companies proudly provide year-round career opportunities to among those hit hardest by the War on Drugs. Humo’s high-quality, terpene-forward flower comes in a variety of products and is available in hundreds of retailers throughout California. For more information, please visit: www.getHUMO.com.
