Hydra Unlimited, a leading manufacturer of deep water culture solutions for craft and commercial hydroponics, has hired Chris Gioia as its new senior business development manager. Fred Estrada, VP of sales, made the announcement. In this role, Gioia is responsible for forecasting, and creating and implementing the growth and lead generation strategies that will develop new business for Hydra Unlimited. By managing existing accounts, he cultivates long-standing relationships. Additionally, Gioia actively participates with cross-functional teams in seeking new product opportunities.
Gioia brings a strong background in large-scale cannabis hybridization and growing operations to Hydra Unlimited. Recently, he was the director of cultivation and resident scientist for MJ Verdant. Prior, he was a consultant and resident scientist for Symbiosis Consulting. Gioia has a bachelor of arts degree from Grand Valley University, Allendale, Michigan.
“Chris brings a valuable skill set to Hydra Unlimited,” said Estrada. “His leadership, extensive practical experience in the cannabis industry and client-first focus will be a great asset to our customers.”
Hydra Unlimited designs, engineers and manufactures solutions for hydroponic operations. It offers complete deep water culture systems, as well as its pioneering new growing media, TetraBase™.