LOS ANGELES — Ispire Technology Inc. subsidiary Aspire North America LLC signed an exclusive 30-year global licensing agreement with Hidden Hills Club, marking the US-based lifestyle brand’s expansion into the global nicotine products market.
Under the agreement, Ispire will manufacture, distribute and commercialize Hidden Hills’ branded nicotine products such as reduced-risk e-cigarettes. The initial Hidden Hills nicotine products are scheduled to roll out in the United Arab Emirates and South Africa in the coming weeks, followed by the United Kingdom and European Union over the next few months. Ispire is a leader in vaping technology, research and development, design and innovation. The Company offers a comprehensive line of vaporizers, all-in-ones, cartridges, batteries and dabbing products and plans to expand its current product offerings.
Ispire Co-CEO Michael Wang commented, “Our partnership with Hidden Hills Club enables us to bring more innovative and reduced-risk nicotine products to a global audience. The 30-year exclusive license will allow us to make significant investments in the Hidden Hills brand, ensuring robust distribution and a deep product portfolio that captures the essence of this iconic lifestyle brand. Hidden Hills’ popularity as a lifestyle brand – encompassing apparel, clothing and cannabis and hemp products – has grown at an exponential rate over the last two years. Partnering with Hidden Hill will help Ispire to capture this west-coast culture and energy, and infuse it into its nicotine product offerings globally, under the Hidden Hills brand flag.”
Dre Liang CEO of Hidden Hills Club, added, “Teaming up with Ispire was a strategic decision for us. Ispire’s expertise in vaping technology and its global distribution network provide the perfect platform to expand our brand into the nicotine products market. We believe this collaboration will redefine the market with products that reflect our brand’s commitment to quality and innovation.”
Earlier this year, Ispire and Hidden Hills Club teamed up to launch a one-of-a-kind cannabis and hemp vaping experience for consumers: Hidden Hills & Friends. The Hidden Hills & Friends collaboration marries Ispire’s dual-tank SWTCH ONE with a variety of select cannabis and hemp oils from Hidden Hills and Plug ‘n Play, Packwoods, Big Chief and LA Traffic.
The e-vapor and cannabis vaping markets are expected to reach $29.9 billion and $11.6 billion in 2024, respectively, driven by the secular trend of healthier tobacco alternatives. As a pioneer of the “cloud chasing” movement, Ispire is at the forefront of disruptive vaping technologies, holding over 200 issued patents and more than 800 patents pending across China, the U.S., E.U. and other countries. Ispire has received numerous renowned vaping awards, including ECC, VTC, and NVE, among others.
About Hidden Hills Club
Hidden Hills Club is more than a destination; it is an invitation for introspection, connection and self-care. Our products are designed to be your oasis, allowing you to recharge your mind, body and spirits. Hidden Hills offers a blend of premium disposables and edible products that balance flavor and potency. With carefully crafted options, Hidden Hills Club provides an escape from the hectic work week or a slice of ‘you’ time on the weekend. All products undergo full-panel third-party lab testing, adhering to the highest standards of quality and potency.
About Ispire Technology Inc.
Ispire is engaged in the research and development, design, commercialization, sales, marketing and distribution of branded e-cigarettes and cannabis vaping products. The Company’s operating subsidiaries own or license more than 400 patents worldwide. Ispire’s branded e-cigarette products are marketed under the Aspire name and are sold worldwide (except in the U.S., People’s Republic of China, and Russia) primarily through its global distribution network. The Company also engages in original design manufacture (ODM) relationships with e-cigarette brands and retailers worldwide. The Company’s cannabis products are marketed under the Ispire brand name primarily on an ODM basis to other cannabis vapor companies. Ispire sells its cannabis vaping hardware in the US, Europe and South Africa, it also has commenced marketing activities and customer engagement in Canada and Latin America.
