LOS ANGELES – Lowell Herb Co. is pleased to release the Midnight Special limited edition black pack featuring a blend curated by two-time GRAMMY® winning and multi-platinum selling recording artist Billy Ray Cyrus. Midnight Special is available for delivery or pick up from all Sweet Flower retail locations this weekend, beginning Friday, April 17.
“Although 4/20 will be different this year, the spirit remains unchanged — it’s a time for us to acknowledge our industry’s progress, show appreciation for our community, and to celebrate our momentum towards ending prohibition,” shared David Elias, CEO of Lowell Herb Co.
“Lowell Herb Co. is an all-American brand, and what’s more timeless and Americana than our music, which has been greatly influenced, across all genres, by cannabis. Lowell Herb Co. is honored to work with the Cyrus family, all of whom have a great respect for the cannabis plant, and our company is beyond grateful for their support of the Lowell brand,” Elias added.
To celebrate the “Higher Together: Sessions from Home” live streamed event from Weedmaps on 4/20, Cyrus collaborated with Lowell Herb Co. to create the Midnight Special black pack. The sativa dominant hybrid blend features Lava Cake and Banana Cream strains, it’s relaxing while keeping the mind active. Inspired by his new project, Mama Kush, the country and alternative rock legend will debut his new single “Ballad of Jed,” along with an accompanying animated music video, as part of his exclusive acoustic 4/20 set on Weedmaps. An updated take on the 1970s The Beverly Hillbillies’ theme song, “Ballad of Jed” will provide fans with a sneak peek of what’s to come.
“Be a Bogart. If you care, don’t share. Don’t pass your joint or pipe around, it’s just not safe to do right now. Let’s all take a breather, chill out on 4/20 and jam to some new music. We’re gonna have a good time,” Cyrus shared.
“Billy Ray Cyrus is an icon, transcending genre and entertainment mediums. He also understands the cannabis plant, and the quality we stand for. His support of the industry, especially at this time is greatly appreciated,” Elias continued.
Lowell’s Midnight Special Billy Ray Cyrus Blend is available in the greater Los Angeles area for delivery or pick up at all Sweet Flower retail locations for $46.
If you would like to request hi-res images, samples or speak with a company principal, please contact Nailya Yussupova at [email protected]. For more information please visit www.lowellfarms.com
ABOUT LOWELL HERB CO.:
Lowell Herb Co. has elevated the perception of cannabis consumption with its sophisticated packaging and best selling products. Based in California, Lowell Herb Co.’s ethos is reflected through its instantly recognizable bull logo that pays homage to the fight against cannabis prohibition. For more information, visit www.lowellfarms.com or follow on Instagram @lowellfarms
ABOUT ‘MIDNIGHT SPECIAL’ BILLY RAY CYRUS BLEND:
This sativa dominant hybrid blend has a deliciously sweet, citrus, flavor profile and the high offers a state of relaxation while keeping the creative mind active. Available in the greater Los Angeles area for delivery or pick up at all Sweet Flower retail locations. For more information visit www.sweetflower.com or follow on Instagram @sweetflowershops
ABOUT “HIGHER TOGETHER: SESSIONS FROM HOME”:
“Higher Together: Sessions from Home” Weedmaps live streamed event: the world’s biggest 4/20 virtual celebration. On Monday, April 20th, from 12 p.m. (PDT) to 5 p.m. (PDT), top artists, comedians and entertainers will make appearances, perform exclusive sets from their homes, and debut new music throughout the livestream, ringing in and celebrating 4:20 in all four U.S. continental time zones. The event will raise awareness and funds for the Last Prisoner Project which will go towards protecting incarcerated communities during the coronavirus pandemic. For more information visit www.weedmaps.com/420 and www.lastprisonerproject.com
