DETROIT, MI – Society C, owned by the award-winning cannabis company Natrabis, is set to open one of the largest and most technologically advanced marijuana cultivation facilities in Michigan this week!
Society C and Natrabis will be hosting a ceremonial ribbon cutting celebration at 4:00pm on Friday, September 10, 2021, to mark the opening of the new $25M cultivation facility located at 4601 Liberty Drive South in Lake Orion, Michigan.
Ground-up construction of the massive 54,000 square-foot cultivation facility began in the fall of 2020 on a 5.5-acre Orion Township site purchased by Natrabis. The facility has been designed with the latest green technology to help reduce the company’s environmental footprint, improve quality and operating efficiency, and reduce waste.
Society C is using a state-of-the-art Rhythm “fertigation” system to deliver their custom fertilizer recipe with precision, automatically and on-demand, through software that tracks and manages the health of approximately 20,000 of the facility’s plants throughout their entire growing cycle.
The fertigation system houses a built-in environmentally friendly plant run reclaim that operates in tandem with a $4 million state-of-the-art HVAC system to recapture condensation, run it through an underground filtration system, and recycle it into clean water to help irrigate each plant.
Society C’s all-inclusive operation has its own internal processing facility with a $2 million on-site lab, outfitted by Troy, Michigan-based Precession Extraction, one of the largest, most technically advanced processing equipment manufacturers in the country. The facility includes nine “flower” rooms capable of producing roughly 350 lbs. of natural, premium quality cannabis per week.
“We are thrilled to be able to introduce the innovation, integrity and passion behind our product and our new brand to the local community and the state of Michigan,” said Michael Thomas, Natrabis Co-Founder. “We’ve been in the industry for over 20 years, and we have an endearing respect for the pioneers of this culture. Our entire team is extremely passionate and committed to not only producing the highest quality cannabis in the country at an affordable price, but to being an industry leader through education, advocacy and philanthropy.”
Society C, through parent company Natrabis and a combination of individual accredited investors and debt partner Advanced Flower Capital, secured over $25 million in investments to develop the new Oakland County cultivation facility. The company has hired its executive staff and is in the process of filling roughly 60 new positions from compliance officers and cultivation technicians, to administrative, packagers and marketing/sales representatives.
Society C expects the first of its weekly harvests from the new cultivation facility in late October. The company will be packaging and distributing its top shelf exotics for consumers of legal age through local dispensaries and an e-commerce platform initially, with expansion plans for five boutique retail dispensaries in Michigan in the coming months.
The New Oakland County cultivation facility will also serve as the Natrabis/Society C corporate headquarters. The company is currently accepting investors for multi-state expansions of the Michigan flagship facility in Florida, Illinois, Pennsylvania, and Massachusetts.
For media inquiries and more information, please contact Sherrie Handrinos at [email protected] or 734-341-6859.
Society C’s new Marijuana Cultivation Facility in Lake Orion will produce roughly 350 lbs. of natural, premium quality cannabis per week.
Society C is a vertically integrated cannabis company with cultivation and production licenses. The company was founded in Michigan in 2019 as an extension of the award-winning cannabis company Natrabis.
With a $25M state-of-the-art cultivation facility, environmentally conscious water reclamation system, and a best-in-class processing facility outfitted by Precision Extraction, Society C is positioned to be a dominant player in the Michigan cannabis industry. Society C’s founders each bring over 20 years of passionate cannabis leadership experience and are focused on bringing true culture to light, celebrating the craftsmanship of connoisseurs, and being the proud antithesis of corporate cannabis. Society C is cannabis for the people, by the people. For additional information, please visit www.wearesocietyc.com
