DENVER –
Native Roots announced the release of its limited edition apparel drop, The High Collection (T.H.C.), which offers a way to sport your cannabis support anywhere from the slopes to the streets of Colorado. Inspired by Colorado culture and the larger cannabis community, the collection features eye-grabbing streetwear with one-of-a-kind designs that serve up comfort alongside style.
The collection features designs with beanies, baseball caps, tees, crew sweatshirts, sweatpants, hoodies, long sleeve shirts, shorts and totes. Whether you’d like a subtle cannabis nod with a “Higher than the Elevation” long sleeve tee or “Welcome to Colorado” short sleeve tee, something more direct with “Your Ass is Grass” shorts or a Strain Dictionary tee, or somewhere in the middle with Native Roots Garden Club sweats or a joint tote, there is something for everyone. Apparel pricing ranges from $13 to $60, with most items falling in the $25-30 range.
The collection is modeled by Native Roots team members and captured in a colorful digital lookbook, Native Roots: The High Collection (T.H.C.), professionally photographed by Ryland Lovvorn. Apparel was professionally designed by Native Roots team members after evaluating current local merchandise and being inspired to create something new and different.
“We created this apparel collection because consumers were demanding it, they want new and interesting ways to support and sport their favorite cannabis brands,” said Buck Dutton, Vice President of Marketing at Native Roots Cannabis Co. “Cannabis brands as a whole continue to evolve into mainstream culture, continuing the normalization of the plant. The Colorado cannabis community has grown in so many ways over the past decade, and this collection reflects that in both design and message.”
Native Roots: The High Collection:
Welcome to Colorado Tee, $25
Green Thumb Tee, $25
Support your Local Grower Tee, $25
Strain Dictionary Tee, $25
Higher than the Elevation Longsleeve Tee, $30
Garden Club Tee in hemp, $25
Garden Club Tee in black, $25
Garden Club Shorts in black, $42
Garden Club Crew in black, $60
Garden Club Crew in ecru, $60
Garden Club Sweatpants in black, $60
Garden Club Sweatpants in ecru, $60
Grow Through What You Go Through Hoodie, $60
A Friend With Weed is a Friend Indeed Hoodie, $60
Native Roots Leather Beanie, $25
Joint Tote, $13
Items are exclusively available for purchase at select Native Roots dispensaries throughout the state until supplies last. To review the collection or find a store near you carrying the apparel item of your choosing, visit the Native Roots website. Items can be ordered ahead online for in-store pickup, or purchased at a Native Roots dispensary near you.
Native Roots Cannabis Co.: Colorado’s Happy Place
Native Roots Cannabis Co. is one of Colorado’s most successful vertically integrated medical and adult-use cannabis operators. Native Roots has 20 dispensary locations across Colorado, serving thousands of adult consumers daily and the state’s largest number of registered patient members. With over a decade of experience providing cannabis to patients and adult consumers, Native Roots has won national recognition for its sustainable business practices, retail design, high-quality products and employment practices. Since 2010, Coloradans have turned to Native Roots as their trusted leader in cannabis for wellness and recreation. Native Roots offers a vast assortment of affordable products and a welcoming environment for cannabis beginners and experts alike. Rooted in the community, we are Colorado’s Happy Place. To learn more about the company, visit nativerootscannabis.com. Follow Native Roots on LinkedIn, Facebook, Twitter and Instagram.
