MESQUITE, Nev. — Deep Roots Harvest, one of Nevada’s most-experienced producers and distributors of high-quality cannabis, today announced the appointment of digital marketing and e-commerce expert James Mao as the company’s Director of Marketing.
Mao, a longtime marketing leader in gaming, hospitality and technology industries, will oversee all retail and product marketing strategies at Deep Roots Harvest, as well as the company’s efforts to expand its customer acquisition and retention initiatives.
“James Mao has a demonstrated track record of developing and implementing effective retail and product marketing strategies that increase revenue and brand equity,” said Jon Marshall, chief operating officer of Deep Roots Harvest. “His marketing insight and leadership will be crucial for Deep Roots Harvest as the company expands its brand presence in Nevada to meet the needs of more consumers in the state.”
Mao was director of digital marketing at Nevada-based Boyd Gaming, at which he also previously served as director of E-commerce. He also has led marketing departments and initiatives at ACEP, Sprint and Interactive Video Technologies. He graduated from California State University, Northridge, where he earned his bachelor’s degree in Communications and Marketing. He will report to COO Jon Marshall.
“I’m excited about elevating Deep Roots Harvest’s real passion for cannabis and the company’s understanding of its importance in people’s lives,” Mao said. “I share the company’s commitment to connecting with consumers by providing them with an ideal retail and product experience, and I look forward to promoting the medical, balancing and health benefits of Cannabis .”
With a history grounded in the farm, the lab and the kitchen, Deep Roots Harvest has been providing high-quality cannabis products to Nevada consumers since 2015. The company operates a state-of-the-art cultivation site in southern Nevada, as well as a high-technology extraction lab and edibles kitchen. In addition to providing cannabis products to Nevada retailers, the company also operates five branded Deep Roots Harvest dispensaries in the state.
For more information or to schedule an interview, please contact Emily Meshell at 318-564-8195 or emily@themaverickpr.com.
About Deep Roots Harvest
With decades of experience from a team with a true passion for the plant, Deep Roots Harvest has been cultivating, processing, manufacturing and distributing high-quality cannabis products in Nevada since 2015. Utilizing a state-of-the-art cultivation facility and premium extraction processes, Deep Roots cultivates premium strains and products distributed at a wide variety of retailers throughout the state, including a growing list of Deep Roots Harvest’s own dispensary locations across Nevada. For more information, visit DeepRootsHarvest.com. Continue the conversation on Facebook, Twitter, Instagram and YouTube.
