LOS ANGELES – Highsman, the purpose-driven cannabis lifestyle brand founded by former NFL running back Ricky Williams, today announces its launch in Washington with partner F.OG, a multi-license operation focused on hunting, growing, and producing cannabis steeped in lifelong agricultural tradition. Highsman will be available in stores throughout Washington beginning October 6th.
Ricky Williams will headline the Highsman Washington launch tour beginning Thursday, October 6, 2022 at LUCID with meet-and-greets inside the dispensaries followed by THE HERBERY on October 7th, and wrapping up with GREEN THEORY and HIGHER LEAF on Saturday, October 8th.
Positioned at the intersection of sports and cannabis, Highsman enters Washington featuring new-to-market flower that Williams curated including:
Pregame, a collection of energizing and attention-grabbing Sativas;
Halftime, a collection of balanced and restorative Hybrids;
Postgame, a collection of restful and recovery-focused Indicas.
Williams often faced scrutiny for using cannabis during his NFL career. After retirement, managing social anxiety and supporting his mental health through cannabis became the inspiration for Highsman. Williams launched Highsman in November 2021 to inspire greatness in athletes and sports fans alike. Now, one year later, Washington marks the fourth state Highsman is in, with Pennsylvania anticipated to launch later this season.
To keep up-to-date on progress, follow Highsman on social media:
Instagram: @highsman
Twitter: @highsman34
About Highsman
Highsman is the cannabis lifestyle brand created by Ricky Williams, entrepreneur, thought leader and one of the most electric NFL running backs of the century, to empower professional and everyday athletes and sports enthusiasts alike. Highsman offers premium quality cannabis and a collection of apparel and accessories designed to complement an elevated lifestyle on and off the field. For more information, please visit www.highsman.com.
About F.OG
F.OG is a multi-license operation focused on hunting, growing, and producing
the absolute best of the best of the cannabis world. F.OG is a close-knit, foggy
family steeped in lifelong agricultural tradition.
Having been in operation since the passage of 502 using no outside
financing, and with decades of grow experience prior, F.OG lends excellence
in weed an artisanal touch, and takes the experience of flower into the future
while thanking and honoring the past.
