SAN FRANCISCO — PAX, a leading global cannabis brand, today announced the launch of My PAX®, a new program offering unique and creative customization capabilities for the brand’s award-winning cannabis vaporizer devices to consumers across the United States. Replicating PAX’s successful in-store program that has seen tens of thousands of devices engraved since its inception, My PAX offers consumers a creative platform for unique self-expression, highly durable customization and a more personalized cannabis experience.
My PAX is launching with an exclusive library of custom, hand drawn designs by multi-hyphenate Akiko Tsuji, an artist, ceramicist, editor, publisher and fashion designer who previously collaborated with the brand on a limited edition device collection. Focused on key consumer trends, nostalgia and individuality, artwork options include themes like cannabis culture, patterns and prints, stick-and-poke and Americana-style tattoo designs, mandalas, 90s culture, zodiac symbols and State pride. Additional collaborations will roll out in the coming months with leading artists offering fresh new perspectives for device personalization.
“People are hungry for more personalized versions of their favorite products—a trend we’ve seen firsthand through successful artist and brand collaborations, and our beloved in-store device engraving program over the years,” said Luke Droulez, VP of Marketing at PAX. “Cannabis consumption is highly personal and a form of self expression for many, so we’re thrilled to be launching a platform for creativity so that consumers everywhere can experience the magic of personalization and how it reflects their cannabis identities.”
The ordering process is intuitive and seamless. Consumers select their preferred device and colorway, and then add custom text and artwork, selecting from nine distinct font options and a searchable gallery of images exclusive to My PAX. Designs are visible in real time and can be resized, rotated and refined, before adding to cart and checking out. My PAX provides a thoughtful finishing touch for cannabis gifting—to delight cannabis enthusiasts for birthdays or holidays, for events, as wedding favors, for team building and so much more. My PAX is now available on pax.com for an additional fee of $20 for PAX devices and $15 for Era devices. Product is laser engraved and shipped approximately one week after order is placed.
PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability.
© 2023 PAX Labs, Inc. All Rights Reserved. PAX, X, and ERA are all trademarks of PAX Labs, Inc. Patents and Trademarks: pax.com/IP.
