LOS ANGELES – Rolling Loud, the world’s largest hip hop festival, and STIIIZY, a leading lifestyle brand in cannabis, announced today a license collaboration for Rolling Loud California 2024. The two iconic brands are launching a four-piece product line developed for the March 15-17th live music event.
STIIIZY will also unveil a 40-foot cannabis cultivation replica next to the main stage on Rolling Loud California’s festival grounds, designed for attendees to be immersed in the cultivation experience, while watching performances by some of the brightest stars in the hip-hop galaxy. The experience will also feature an interactive photo booth for festival-goers, enclosed VIP section for artists and limited-edition merch.
“Celebrating hip-hop culture is at the heart of this collaboration and we couldn’t think of a greater brand to do it with,” said Rolling Loud Co-Founder Tariq Cherif. “The nature of our events and STIIIZY’s world are one in the same. We’re proud to showcase that through this collaboration.”
“Imagine standing in an immersive cannabis installation while watching hip hop legends perform your favorite songs. That’s the type of next-level experience STIIIZY brings and one we can be proud of,” said Cherif.
The collaboration is the first-of-its-kind for Rolling Loud, STIIIZY, and the greater live hip hop music industry.
Headlined by ¥$ (Ye + Ty Dolla $ign), Nicki Minaj, Post Malone, and Future X Metro Boomin, who lead a lineup packed with many of the most notable names in modern rap music, Rolling Loud California returns to Hollywood Park, on the grounds adjacent to SoFi Stadium, in Inglewood, CA from March 14th-17th, 2024.
About Rolling Loud
Founded by 7-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries across four continents. Rolling Loud is the World’s Largest Hip-Hop Festival, known for its expert curation of wide-ranging lineups that reflect the state of the genre. In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe, including debuts in Thailand and Germany, plus its flagship affair, Rolling Loud Miami, which offered its most diverse and wide-ranging lineup to date. Throughout 2024, Rolling Loud commemorates “10 Years Of Rolling Loud,” celebrating the festival’s rise from humble origins to world dominance. Since the first Miami festival, Rolling Loud has evolved into a major force in hip-hop, providing a massive stage for rap’s biggest names, giving early exposure to future superstars, including Travis Scott, Juice WRLD, and Ice Spice, and inspiring some of the most memorable moments in the genre’s recent history. Now, Rolling Loud is hip-hop’s biggest stage, with star-studded festivals on four continents and more milestones to come. Stay tuned for announcements about Rolling Loud’s 2024 World Tour, including upcoming festivals in Los Angeles, Europe, and more.
About STIIIZY
STIIIZY is a California-based, vertically integrated cannabis brand founded in 2017. With more than 1,900 employees serving over 20,000 customers every day, STIIIZY’s mission is to provide consumers with consistent, high-quality, and trusted products inspired by authentic cannabis culture. Its multi-state operations include seven cultivation facilities, five manufacturing facilities, four distribution facilities, 30 retail stores in California, and three retail stores in Michigan. STIIIZY is committed to making a positive impact on its local communities, including by investing capital to improve parks and schools, and providing assistance and resources to veterans.
