BOCA RATON, Fla. — Springbig, a leading provider of marketing automation software and customer loyalty solutions, added three seasoned executives to its leadership team. These strategic hires will help the company scale its SaaS platform and services across North America.
James Cabral was name Chief Operating Officer, bringing a wealth of experience in leading high-performance go-to-market teams. With a track record at both early-stage startups and large public companies, he most recently served as Chief Operating Officer at Warehouse Exchange. There, he oversaw sales, marketing, and operations for a platform dedicated to optimizing commercial real estate usage. Prior to that, he held executive roles at Gordian—where he led the RSMeans division through its acquisition by Fortive—and OneSource, where he helped guide the company through a successful acquisition.
With over 20 years of financial and operational leadership, Jason Moos was named Chief Financial Officer, succeeding Paul Sykes, who stepped down from the role. Moos previously served as CFO at Fleetworthy Solutions, where he led two major acquisitions and expanded the company’s market presence in the fleet software sector. He also held senior leadership roles over 12 years at SMS Assist, where he was instrumental in scaling the company’s revenue by over 1500% and driving one of the largest private-to-private deals in proptech history. Moos is a CPA and a graduate of Miami University, with a background in M&A, financial strategy, and operational growth.
David Schachter was appointed Vice President of Business Development. An entrepreneur and sales executive, he brings over a decade of experience in CRM and SaaS, including co-founding Vice CRM and playing a founding role at Sprout CRM, which was acquired by WM Technology.
Springbig also recently named Jaret Christopher CEO & President and appointed her to its Board of Directors. He is an accomplished technology entrepreneur with over 25 years of experience building high-growth vertical SaaS companies. He has led multiple successful exits, including transactions to WM Technology, Ellie Mae (acquired by Thoma Bravo), and DBusiness, a data and lead-gen platform backed by Wasserstein Perella & Co. and Tribune Ventures.
“These hires reflect our ongoing commitment to building a world-class team capable of scaling Springbig to new heights,” said Christopher. “James, Jason, and David each bring exceptional leadership, deep industry expertise, and proven track records of success. I am thrilled to welcome them aboard as we continue our mission to deliver innovative, results-driven marketing solutions to regulated industries and beyond.”
About Springbig
Springbig (OTCQB: SBIG) is a leading provider of marketing solutions, customer loyalty programs, and omnichannel communication technology for retailers and brands. With a suite of CRM and marketing automation tools, Springbig helps businesses grow customer retention, increase revenue, and drive engagement in regulated markets.
